LitNuts: For Readers And Authors Crazy About Books: Blog Tour & Giveaway

Monday, November 02, 2020


Today, we are excited to announce the blog tour - a website that benefits the reader and the author. Why? LitNuts brings you books from independent publishers that you aren’t likely to hear about elsewhere. They promise to bring you the “Best of the Indies” because they believe indie presses are the lifeblood of American literature. 

For Readers

So, LitNuts brings you books of short stories, essays, or poetry that many other newsletters refuse to include (because collections don’t sell as well as novels). LitNuts also features new releases and award-winning books that other newsletters exclude because of price. (Many newsletters feature ONLY ebooks priced at $2.99 or less, which is fine – but not all great books are $2.99 or less!).

For authors, you'll be happy to hear that LitNuts founders Mike O’Mary and Kathleen Meyer handled publishing and marketing for an indie press for more than 10 years. This is important because that means they understand the challenge of getting your books in front of readers. 

For Authors

LitNuts is an affordable vehicle that focuses on indie books and has engaged subscribers. Their goal is to help authors increase their book’s sales rank with online retailers, generate more reader reviews, and create positive word-of-mouth. 

Toward that end, they are building a subscriber base of booklovers who want to hear from indie presses. And we are focused on keeping things simple and flexible for authors. They offer a flat price of $25, so it’s simple. No tiered pricing or convoluted advertising offers to analyze.

At the same time, they give authors the flexibility to advertise short story, essay and poetry collections, to link to your website so book lovers can purchase directly from you, and to set the price of your e-book according to your needs.

SPECIAL DISCOUNT: Authors receive a free ad in the LitNuts newsletter by using discount code: WOW! (Deal ends 12/31/20).

About LitNut and owners Kathleen Meyer and her father, Mike O'Mary:

LitNuts is a woman-owned, family-run business founded by Kathleen Meyer and her father, Mike O'Mary, who share a love of literature and reading. Kathleen is an avid reader with 10 years of marketing experience, including with Dream of Things, a small press founded by Mike in 2009. During its 10 year history, Dream of Things published three New York Times Bestsellers, three winners of the Hoffer Award, and one book that has been optioned for a film. Kathleen and Mike drew upon their experience of publishing and marketing books on a shoestring budget to create LitNuts, in the hope of helping other indie presses achieve success. 

Authors and readers, visit to sign up for their newsletter, where you can hear about incredible books from indie publishers that you wouldn't hear about anywhere else. 

You can also follow them on Facebook and Twitter.

---- Interview by Nicole Pyles

WOW: Why did you decide to start LitNuts? 

Kathleen: My father started an indie press in 2009, and I did a lot of the marketing for him. There are many e-newsletters and websites that do book promotions, and we used most of them. But the results were uneven, and none of them focused on indie books. So we felt there was an opportunity to do it better…to better connect readers with the world of indie publishing, and to deliver better value to authors and publishers. 

Mike: I want to reiterate the part about better connecting readers with indie publishing. The Big Five publishers dominate the scene when it comes to visibility online and in bookstores. But if that’s all you’re seeing, you’re really missing out on the many, many innovative and creative books coming out of the indie world. 

WOW: I absolutely agree! There are a ton of indie and self-published books that are absolutely brilliant and don't get nearly enough attention. You say on your website that LitNuts features books readers won't find elsewhere. Why is that? 

Kathleen: There are several reasons. One is definitely our focus on indie books – and even then, we cast as wide a net as possible in order to bring more variety to readers. For example, we will feature collections of short stories, essays and poetry in LitNuts. But some newsletters won’t even accept those types of books because they don’t sell as well as novels and book-length nonfiction – which is a Catch-22: they won’t feature those books because they don’t sell well, but part of the reason they don’t sell as well is because newsletters won’t include them! 

Mike: Another reason readers will find books in LitNuts that aren’t featured elsewhere is that most other newsletters focus on bargain books. LitNuts has lots of bargains, but we also realize that not all great books are $2.99 or less. So we feature great books across a range of price points. If you want bargains, we have them. But we’re not limiting authors or readers to the bargain basement! Our strategy is to give readers as broad a selection as possible. When it comes to what to read, the choice is yours.

Kathleen: The other thing is that in addition to featuring books that are submitted to LitNuts by authors and publishers, we also hand-pick books that we think merit your attention. So there really is quite a bit of variety in LitNuts. 

WOW: I love seeing a variety of book recommendations! So, how does eBook pricing influence whether or not someone buys a book? 

Mike: Generally, lower-price eBooks will get more attention and maybe even qualify as an “impulse” purchase with some readers. So here’s what I tell authors and publishers about pricing: I think $9.99 should be the ceiling price on eBooks. A price higher than that is difficult for readers to rationalize – because for a few dollars more, they can probably buy the print edition, which many readers still prefer. Beyond that, if you can price the eBook at $4.99 or less, I think that’s very desirable. And if you’re a self-published author with no middle men to deal with, maybe you can price your eBook at $2.99 and still make a profit, which is great. I wouldn’t price an eBook for less than $2.99 except for promotional purposes. 

It’s funny that $2.99 is kind of a hurdle when it comes to eBooks, especially when you’re talking about something that could give you hours of reading pleasure and maybe even change your life. 

Kathleen: Another thing about LitNuts is that we’re trying really hard to be agnostic when it comes to format. All the books we feature have a “Starting at” price, which is usually the eBook price. But for each book that we feature, we provide links to a dozen or more eRetailers where readers can purchase any format they want, including print and audio editions. 

WOW: That really is another reason you stand out in your newsletter! You offer links to other eRetailers, which is wonderful. And I love that you feature indie books! Being a blog tour manager has exposed me some amazing books I never would have found otherwise. Why should people give indie books a chance? 

Mike: There was a very good article in The Atlantic a while back that describes what’s going on with the Big Five publishers: We are in the age of the million-dollar book deal. So the Big Five increasingly gamble on massive book advances in the hope that they’ll produce a major bestseller. But these big investments come at the cost of investing in fewer writers. 

Kathleen: The good news is that this scenario creates an opportunity for indie presses to do what they do best: cultivating new authors and focusing on creativity and originality over sales. There’s nothing wrong with reading a bestseller from a Big Five imprint. But if you’re not looking at indie books, you’re missing out on some incredible books. 

WOW: I totally agree! What books are on your reading list at the moment?

Mike: Producing an e-newsletter about indie books is a bit of a mixed blessing! We learn about all kinds of great books, but we don’t have time to read them all. But I’m currently reading two books that I learned about as a result of working on LitNuts. One is The Complete Cardinal Guide to Planning for and Living in Retirement by Hans Schell. If you’re anywhere near retirement age (or already in it, like me), I highly recommend it. I’m also reading Remembering Shanghai by Claire Chao, which was also featured in LitNuts and is a good example of a book you might not find in other newsletters. It’s a phenomenal story that traces five generations of a family’s history in parallel with the modern history of Shanghai. It has won 16 awards from all over the world, but newsletters that focus on bargain books would never feature Remembering Shanghai because the eBook edition is more than $2.99. (It's $9.99 and well worth it!) 

Kathleen: I’m currently reading multiple books. I’m working my way through A People’s History of the United States by Howard Zinn. I love horror, so I am reading The Taming of the Shrew while we watch The Haunting of Bly House. I am loving The F*ck It Diet by Caroline Dooner – highly recommend for all women. And I just started Hope & Heartbreak by Scott Brown, a memoir about opioid addiction that was featured in LitNuts. 

WOW: What a great collection of books! I'm definitely taking notes. What sort of feedback have you heard from authors about using your services? 

Kathleen: We’re hearing good things. A number of authors and publishers have noted that they like how easy it is to schedule a book promotion – and we’re glad to hear it because that was a major goal for us: Keep It Simple. 

We know from experience that when you go to schedule a book promotion, you’re going to encounter all sorts of things: from the convoluted “Sponsorship Packages” of Kindle Nation Daily, to the tiered pricing structure of Bargain Booksy, to the high prices and uncertainty (will they accept my promotion or not?) of BookBub. So we worked hard to make it easy and affordable – including a simple order form that gives authors the ability to pick the date for their book promotion, and one low price for all promotions. 

Mike: All of that said, LitNuts is still relatively new, and we’re intent on finding readers who want info on indie books. So we’re building our subscriber base from scratch (instead of buying lists), and that takes time. While we’re doing that, we’re giving discounts (like the free book promotion with discount code WOW!), and we’re also asking authors to temper expectations. You may not see a huge bump in sales as a result of doing a book promotion with LitNuts right now. But your book will be seen by hundreds of readers, and over time, as we gain more subscribers, we expect LitNuts book promotions to generate more sales, more online reader reviews and more word-of-mouth, which is exactly what authors want. 

WOW: Well, thank you so much for talking with us today! I am one of your newest newsletter fans and I hope everyone else subscribes too and takes advantage of your generous advertising offer. Best of luck on the tour! 

  --- Blog Tour Dates

November 2nd @ The Muffin
What goes better in the morning with coffee than a muffin? Join us WOW's blog The Muffin as we celebrate the launch of Follow along the tour for excellent guest posts written by the owners, reader their interview with us, and enter a giveaway.

November 4th @ Caroline Clemmons
Join Caroline as she features LitNuts and their guest post about what kinds of books readers will find at LitNuts.

November 4th @ Reading in the Wildwood
Visit Megan's blog where she spotlights LitNuts and tells you all about their book newsletter.

November 5th @ Karen Brown Tyson
Join Karen Brown Tyson as she features LitNut's guest post about how to market yourself as a writer.

November 7th @ Michelle Cornish
Visit Michelle Cornish's blog today and you can read a guest post about a closer look inside the world of publishing.

November 10th @ Books, Beans and Botany
Blogger Ashley Hubbard shares LitNut's experiences with some of their favorite authors. A fun guest post you don't want to miss!

November 11th @ Literary Quicksand
Jolissa will be interviewing the LitNuts founders, and discussing everything you'll want to know about this amazing new bookish newsletter.

November 14th @ Boots, Shoes, and Fashion
Come by Linda's blog today where she interviews the owners of

November 15th @ Choices
Visit Madeline's blog today and you can get a deeper dive on LitNuts and what makes it so different from other book newsletters.

November 16th @ Fiona Ingram's Blog
Visit Fiona's blog where she highlights the LitNuts newsletter.

November 18th @ Create Write Now
Visit Mari's blog today where you can read an informative post about how to sell 5,000 books in 6 months.

November 19th @ Knotty Needle
Join Judy Hudgins as she features LitNuts and everything they have to offer readers and authors.

November 20th @ Author Anthony Avina
Join Anthony as he features LitNuts and their guest post about the book eNewsletter industry and why you want another newsletter about books.

November 21st @ LM Harley's Blog
Join Laura as she features a few excellent book recommendations from

November 23rd @ The Frugalista Mom
Join Rozelyn as she shares LitNuts' guest post with some excellent book recommendations you'll add to your reading list.

November 24th @ Editor 911
Join Margo as she features the LitNuts guest post about how to launch your book on a shoestring budget.

November 25th @ World of My Imagination
Nicole will be featuring LitNuts on her blog and discussing what readers can expect from this amazing newsletter.

November 27th @ Deborah Adam's Blog
Join Deborah today where LitNuts features a collection of writing books that you will want to add to your reading list.

November 30th @ Memoir Writer's Journey
Join Kathleen as she features the LitNuts guest post discussing advice for booklovers on finding good books.

**** GIVEAWAY ****

Enter to win a one-year subscription to Kindle Unlimited ($119.98 value). The giveaway ends December 6th at 11:59 PM EST. We will announce the winner on the Rafflecopter widget on the next day. Good luck!

a Rafflecopter giveaway


Angela Mackintosh said...

Very informative interview! :)

Kathleen & Mike: I love your focus on indie books--it's so needed! I've heard the same thing from publishing colleagues about Big 5 gambling on high advances but less titles to find one bestseller. It's a strange business model and shows they really can't predict what will sell. I love how clean and simple your site is. It's something we're striving for with our new site design. Thank you so much for sharing with us in this interview, and best of luck on your tour! I'm a huge fan of LitNuts. :)

Kathleen said...

Thanks, Angela!

Kathleen said...

Thanks, WOW!, for kicking off this tour and supporting LitNuts!

Renee Roberson said...

I love the mission behind LitNuts! As someone who is considering indie publishing, it's nice to know you saw such a need for supporting authors who may never get picked up by one of the Big 5. Kudos and I'll be checking out the newsletter.

Mike O'Mary said...

Thanks, Nicole, Angela and WOW! fro kicking off this tour. As an indie publisher and now as a newsletter publisher, I am inspired and motivated by the vitality of WOW! and the community of writers you have created. I hope we can emulate some of that with LitNuts and a community of indie booklovers! Thanks again. Looking forward to the rest of the tour...and to discussing all aspects of indie publishing, from the industry as a whole to ideas for marketing indie books to our indie book recommendations for readers.

Kathleen said...

Thanks, Renee!

Stephanie LaPlante said...

My favorite books of all time are the Harry Potter series. I think I've read them 100 times.

bn100 said...

Jane Austen

Sonnetdog said...

I've been reading the mysteries of Louise Penny (in order) recently and love them! Great characters and a beautiful setting and exciting stories too! It reminds me a bit of Agatha Christie books, so if you like those, you might enjoy Louise Penny too!

Steven said...

My favourite book that I've been reading lately is Stephen King's Sleeping Beauties.

Wanda B said...

I love reading anything but I especially love reading mysteries.

Ali K said...

Perhaps weirdly, my favourite book at the moment is Never Let Me Go.

molli said...

even as an adult, i prefer childrens stories because the plots are brilliant

Lisa F. said...

I've been on a romance novel kick lately.

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