Using LinkedIn to Find Readers

Wednesday, August 08, 2012
LinkedIn seems to still be a mystery to many writers on how to use it effectively. In one of WOW!'s issues, we had a LinkedIn expert write an article for us about the best way for freelance writers and published authors to use LinkedIn for marketing and networking purposes. If you missed that article, you can check it out by clicking here. 

If you are a published author--traditional or self, print or e-book--you are looking for readers. So, how do you find readers and connect with them on LinkedIn? It's not as hard as you may think. It will be easier for some authors more than others--depending on the type of book and the subject matter. But all in all, authors can take these few strategies below to help find an audience on LinkedIn when their book comes out.

  1. Who is your perfect audience? For example, if you are writing a memoir about being "an army brat" and traveling the world with a father as a colonel, you have a lot of different possible reader-types. Make a list: memoir writers, army brats, military wives and moms, and military enthusiasts. Now go to LinkedIn and go to the "Groups" choice in your tool bar across the top. Click on groups directory and start doing searches for the different perfect audience members. Some of the groups are open to everyone; some are closed. Decide which ones will accept you and what you have to offer and join. One word of warning: Don't join a group and start a hard sell. NO ONE wants to be pitched to. Build relationships in this group. Mention your book if it comes up casually. Make connections with others in this group. Writers tend to join groups of other writers on LinkedIn. How many writers groups are really going to help you sell your book? You need some for networking purposes; but other than that, you need to find readers! 
  2. If you have a nonfiction book, you should be in the ANSWERS section of LinkedIn often to become an expert and meet people who have questions about your subject matter. To find this section, go to the tool bar and click MORE. You will see ANSWERS appear underneath it, click on this. Next, you will see several categories listed on the right-hand sidebar such as finance, human resources, and management. Click on one of these fields to read questions other LinkedIn users asked under this category. If you know the answer, you can comment. You can then connect with the person who asked the question. You can answer several questions in one category several different times to get to know more people in this section. Again, this is not a place where you are going to make a hard sell. If your book comes up naturally, great! If not, then you need to connect with others, mention your book in passing, and so on. 
  3. You can do a general search for a type of job or skills on LinkedIn. I have a middle-grade historical fiction novel coming out soon. To look for readers to connect with on LinkedIn, I can do a search for elementary school teachers. There are tens of thousands of teachers on this site, so I might want to narrow it down. Plus, LinkedIn does not allow me to spam and contact all the people on this list. But if they are a 2nd or 3rd connection to me or in the same group as me, but I haven't "met them yet," then I can contact them as a friend and/or ask another one of my connections to introduce me. (There is a limit to how often you can get an introduction or send an "INMAIL" to someone you don't know with a free account. All of those details you can find on the site.) Anyway, if I wanted to connect with some of these teachers, who I want to read my book, I can start with this search. Then I can narrow it down by looking at the left sidebar, and clicking one of the choices, such as: GROUP MEMBERS or 2ND CONNECTIONS, and start sending connection requests. Then when I get more teachers linked to me, I can update my status or e-mail about my book.
Two of the worst things you can do is hard sell your book to your connections every time you communicate with them and/or only join and connect with other writers. Writers are supportive. Writers know a lot of people, but they also know a lot of people who already have books. Find people interested and needing your subject matter on LinkedIn.  And always, always get involved in your alumni groups if you have some on LinkedIn (or Facebook, too). A lot of these people will support you because you went to their high school/college!

For more tips like these for using LinkedIn, Facebook, Twitter, (and possibly Goodreads and Pinterest, too, depending on the students' needs and desires), consider taking Margo's ADVANCED SOCIAL NETWORKING CLASS (online). It starts 8/13 and goes for 6 weeks. For more information, a syllabus, the fee, and to sign up, please go here. 


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Interview with Michael Throne, Winter 2012 Flash Fiction Runner Up

Tuesday, August 07, 2012
Congratulations to Michael Throne for placing in WOW’s Winter 2012 Flash Fiction Contest! Please enjoy Michael’s story, One Human Being to Another, and return here to meet this emerging writer!

Mike Throne lives in North Virginia with his wife and three daughters. After graduating from Goshen College, he spent twenty-five years developing what turned into a wind chime factory. Several years ago, he sold the business to begin working on his new passion, fiction writing.

Mike has been learning his new craft through courses at Northern Virginia Community College, George Mason University, and FaithWriters.com, a Christian-based online writers’ resource. As he continues to develop his skills as a writer, he will be seeking other opportunities to publish his work, and hopes to put out a collection of his short stories within the next year. When not writing, he enjoys camping with his family. Mike can be contacted at m.throne (at) verizon.net.

WOW: When did you first consider becoming a writer?

Michael: I had always wanted to write. When I sold my small business a few years ago, I had the time to try.

WOW: The subject of homelessness can be approached in many different ways. In One Human Being to Another you show not only our hesitation to trust the homeless but our hesitation to reach out for help. Why did you choose this particular slant?

Michael: I tried to make the situation as real as possible from both points of view. My goal was to bring out the nuances of thought that play into the actions of the characters: the protagonist's anxiety about her appearance, her attraction to Manny, the woman's initial concern in seeing people at her car, perhaps for her safety, but also for being asked for money, and finally, once safely in her car, her desire to possibly help. From the protagonist's point of view, her needs were so great that there was no way someone about to drive away could even start to fulfill them, and besides, she wanted to end with even a superficially sense of normalcy rather than feeling "homeless."

WOW: In stories of this kind the focus is usually on money or food. What caused you to decide on the hairbrush and what does that represent to you?

Michael: In Manny, the protagonist found a good person, someone she wanted to stay with. She liked his lack of compromise, even in their times of need. The hairbrush represented the MC's desire to simply look like a human being, a woman. She felt it was important, in particular, because of her desire to remain attractive in Manny's eyes, but by the end, simply to look "normal," in her own eyes as well as to the people around her. If you look homeless, you feel homeless; if you look "normal," you feel normal.

WOW: You’ve been working on a collection of short stories; in comparison, how was your experience with this flash fiction piece?

Michael: I loved this one. Of course, I love them all, at first. It's the ones that still speak to me after I've worked on them ten or fifteen hours that I keep.

WOW: Many writers find themselves writing on a theme while others explore a wide range of subjects and expressions—what about you?

Michael: I try to write about things I know, or think I do, anyway. The themes vary, but I hit a dry spell when I have nothing interesting left to say. Coincidently, I was just in Philadelphia working with an organization that helps the homeless. I've been giving the subject more thought lately and may try to expand on the theme.

WOW: What are your long term goals as a writer? Is there a novel in your future…or a screenplay?

Michael: Hopefully, I have a novel to write.

WOW: We wish you all the best and look forward to reading your short story collection!

Interview by Robyn Chausse
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Destiny Allison, author of Shaping Destiny, launches her book tour

Monday, August 06, 2012
& giveaway contest!

Destiny Allison was living an all-too-common existence as a wife and mother who had lost her sense of self, and yet, she felt a stirring underneath. One frustrating evening she took up a handful of hobby clay and molded a figure. In this figure she recognized the chasm between the lives we bear and the lives we desire.

What lies beneath the personae we don each day? How do we uncover our masked face? Where can we find a reflection of our true self and the courage to exchange living for existence? Destiny Allison found her answers at the intersection of art and life.

Shaping Destiny: A Quest for Meaning in Art and Life isn’t just a book on transformation; it includes studies in form, structure, and vision. It isn’t just a book about art; in it the author candidly shares personal philosophies and life changes. This is a book with a holistic view of the mergence of art and life.

Destiny begins each chapter with an art lesson followed by her autobiographical narrative bringing us along as she discovers her passion for art, uncovers her abilities, and sculpts a new life. Shaping Destiny has been compared to Zen and the Art of Motorcycle Maintenance and Destiny’s writing has been compared to that of Anne Lamott and Annie Dillard. If you are a creative or artistic person, if you enjoy memoirs, or if you are at a crossroads and need a bit of encouragement I highly recommend Shaping Destiny: A Quest for Meaning in Art and Life.

Shaping Destiny: A Quest for Meaning in Art and Life is available in print and for Kindle at Amazon.
Free Download Days! Download your copy of Shaping Destiny for Free today August 6 and on the following Saturdays: August 11, 18, & 25. Enter to win a print copy in the Rafflecopter form at the bottom of this post.

Enjoy the book trailer of Destiny talking about her book below!



About the author

Destiny Allison is an artist, a business woman and an author. Her work is collected by public institutions and private individuals internationally. In addition to her numerous awards for excellence in art, she was also recently named Santa Fe Business Woman of the year for 2011. She works as an artist full time. She is also a managing partner in La Tienda at Eldorado—a commercial complex, community center, and arts center in Santa Fe, NM. She is represented in prominent galleries across the country and owns her own gallery, Destiny Allison Fine Art, located at La Tienda. Allison’s first love was writing. Her first poems were published while she was a child and she received numerous awards during adolescence. The story of how she became a visual artist is told in her book, Shaping Destiny: A quest for meaning in art and life. While her focus over the last 20 years has been primarily on sculpture, Allison also paints on steel using acids and natural oxidation, and in acrylics. Allison currently resides in Santa Fe, NM.

Find the author online:

Website for Destiny’s Art: http://www.destinyallison.com/

Book Website/Blog: http://www.shapingdestinythebook.com/


------Interview by Robyn Chausse

WOW: Your love of language goes back to your childhood; can you share a little on that?

Destiny: I have always been an avid reader. I think I learned to read when I was three and have been literally devouring books ever since. When I was eight, I started writing poetry. I’m not sure what inspired me to do this but it brought me very close with my father. We spent countless hours together going over my poems and when I watched what happened when we replaced one word with another, or rearranged a line, I was enthralled. Later, in high school, I was fortunate to have Latin as a required class. I loved it. The origins of words, their roots and intended meanings opened up a whole new world for me. When I began to study Greek mythology, that awareness deepened and I was forever hooked. The stories of Narcissus, Pan, Eros, inspired my imagination. Language, or rather the written word, was my first love.

WOW: Tell us about your pre-sculpture writing life.

Destiny: I was first published at nine. The local newspaper ran a youth section and regularly paid young authors for their poems, short stories and essays. I was one of their frequent contributors. After that first taste, I planned to be a writer. Through high school and into college, I pursued writing with a vengeance. Then, in my early twenties, I re-read a couple of my favorite books and realized I didn’t have an original thought in my head. I was just recycling what I had gleaned from them. I gave up any aspirations to write for a living and after that, I only wrote for myself.

WOW: When it came to discovering, or uncovering, yourself, what did sculpture give you that words could not?

Destiny: Sculpture is so demanding physically that it is almost impossible for me to get lost in the wanderings of my mind or my emotions alone. It requires an intense focus not unlike the focus you develop when you are engaged in competitive sports. Somehow, the combination of physical and mental exertion is merged and it’s like I am in the “zone.” I am not thinking. I am just being. Mind, body, and spirit are working in unison and I am fully present in my creativity. What that really means is that I can’t talk myself into or out of anything when I’m working on a sculpture. It will demand its own from me and it has taught me how to be fully present in whatever media I happen to be using.

WOW: What prompted you to write Shaping Destiny?

Destiny: Something called me to do it. I’m not sure if I can say with any certainty what that was. I think there were lots of things at play. I knew I was ready to look back and let go of some of the grief I was still carrying. I also wanted to understand how I got to where I did and really look at the impact of art on my life. There was also a very real desire to share what I had learned with others who find themselves trapped in lives that make them miserable. I wanted, through the book, to inspire them to break out, walk away, do what they have to do to be themselves and make a life of their choosing.

WOW: In your preface you state that several of the stories you shared later proved to be incorrect, yet it was those memories that shaped you. “Getting the story straight” can block a would-be memoirist; what advice would you offer her?

Destiny: I wrote that in deference to my mother and other people in the book who remembered some things differently than I did. I think what is true is always a matter of perspective. For example, let’s say I am sitting on one side of a table and another person is sitting across from me. In the center of the table there is a large vase of flowers. From where I sit, I see three daisies, two roses, a sprig of green, and a purple iris. My companion, looking at the same vase, sees two daisies, three roses, and a sprig of green. We both agree we are looking at the same vase of flowers. Later, when we describe that bouquet to a friend, I might speak of the purple iris. My companion will not recall an iris. She might even swear that there were no irises in the vase and imply that my memory was faulty. The truth is we are both right. Our memories of the same thing are distinctly different. One memory is no more valid than another. For me, the purple iris may have stuck in my mind because it reminded me of the wild irises growing in the canyon where I grew up. As a memoirist, it is not my job to be a historian. It is my job to sort out what the memory means to me, how it informed my knowledge, and what part it played in my story.

WOW: Wonderfully stated!  

Shaping Destiny has a wide appeal—beyond those who might be considered “artists.” What are your thoughts on that?

Destiny: I am thrilled by this. I had imagined that the book would primarily appeal to women artists. As it turns out, men and women, artists and non-artists love it. I think this might be because we all wrestle with the conflict between who we are supposed to be and who we actually are. The letters and comments I get are filled with appreciation for the inspirational aspects of the book. I think people who read the book realized that they can change their lives. They can be honest with themselves and those they love and that fundamentally they are also creative, passionate, amazing people whether they are artists or not.

WOW: I fell in love with the book by the end of the first chapter; Shaping Destiny is up on my “top five” list! The way you tell your story encourages readers to take an objective look at themselves and their lives.

So often people are afraid to move forward—whether it is out of an unfulfilling relationship or into a new career or self-expression. What would you like to say to them?

Destiny: Do one thing that makes you happy. Just one. Then see where it goes. We all get stuck and afraid from time to time and we think that we need to make a huge shift in our lives in order to be happy. I have found that baby steps usually take me where I need to go.

Just recently, I made a small change that has made a huge difference. Over the last year, I have been increasingly unhappy and have been feeling really guilty about it because I have nothing to be unhappy about. I love my husband. I have great kids. My sculptures and book are selling well. Things are great. So why do I feel like crying or raging so often?

In an off the cuff comment to my husband, I realized that I am miserable because my life is really noisy. Kids, dogs, telephones, video games, Television, on top of the noises of work—grinders, compressors, and business meetings—fill pretty much every waking minute. I need quiet. I need alone time. One afternoon, without telling anyone, I took over a guest bedroom, decorated it with things I love, and made a space just for me. I told my family they were not to enter without permission. I promised myself I would meditate every morning for at least fifteen minutes, and I would write a minimum of 500 words a day. Basically, I gave myself permission to take an hour every morning to myself. I reminded myself that I am as important as everyone else in my life. The effect has been profound. I am bubbling. I am writing fiction, of all things, and having a blast. My family is cheering me on because, frankly, I’m a lot more fun to be around when I’m not so cranky. They couldn’t give me what I needed until I was willing to take what I needed.

Maybe you can’t take an hour a day. Maybe you can only take an hour a week. It doesn’t matter. Take what you can and do one thing you want to do. But just do it. Don’t take a class. Don’t even share what you are doing. Don’t let anyone watch you, or try to help you. Let it be your secret, your treasure, your sacred space. Then, journal about what you experience when you take that time. Write about all the thrills, fears, joys and frustrations. Give your journal 5 minutes before you start doing whatever it is you decide to do. You don’t have to make major changes all of a sudden (unless you are in an abusive relationship. Then you have to run). As you find your joy, your life will evolve and the changes you seek happen naturally.

WOW: You have a wonderful community on your blog, plus you support other artists at La Tienda; tell us a little about how you give back to other artists.

Destiny: As a culture, we put so much emphasis on the art object that we actually kill the creative process in many instances. Artists and writers work so hard on the things they think will sell that they stop being artists and become manufacturers. This is not good for the world. Artists need places where they can be passionate about the work that matters to them. They need to be part of communities that accept, embrace, and support their creativity. Communities need artists to express our commonality, local aesthetics, and community values. Consequently, my husband and I sponsor a large professional gallery space that we let local artists use for free. The artists keep 100% of their sales. We also sponsor monthly independent film screenings, author readings, art talks, live music, and anything we can think of to promote the arts and ensure that art is an intrinsic part of community life. The effects of this have been amazing. The community has transformed itself and the businesses are healthy, in spite of the current economic climate. Having art be part of every day life has inspired even non-artists to pursue their passions. We now have garden tours, cycling groups, and lots of other community activities that all stemmed from making artists, as well as their art, important.

WOW: What are you working on now?

Destiny: I think the best answer to that question is, “What time is it?” I think I am always working on something. This fall, I hope to start a new nonfiction work that focuses on how art transforms communities and I am doing research and collecting data for it now. I am also working on a novel and am ridiculously excited about it. In addition, I continue to sculpt and am in my studio for several hours almost every day. When I am not writing or sculpting, I am at La Tienda where, as a managing partner, I am running the exhibit space, performance space, and doing the marketing for the center as a whole.

WOW: Sounds like a beautiful, passionate . . . and very busy life! 



---------Blog Tour Dates

August 8 @ A Slice of Life Writing
Destiny Allison shares her perspective on the relationship between art and life.
http://lindahoye.com/

August 10 @ Beads & Books
Gain an artist’s perspective! Artist and Craft Book Editor, Michelle Mach, hosts an art-centered interview with Destiny Allison today and also gives us her review of Shaping Destiny.
http://michellemach.com/blog/

August 13 @ CMash Loves to Read
Destiny Allison says our lives are our greatest works of art. Join us for a guest post today! You might win a print copy of Shaping Destiny: A Quest for Meaning in Art and Life
http://www.cmashlovestoread.com/

August 15 @ Women’s Memoirs
Confused by publishing options? Destiny shares why she chose to self-publish her book Shaping Destiny.
http://womensmemoirs.com/

August 20 @ Margo Dill's Read These Books and Use Them
The husband, the kids, the bills…and work! How do you do it all? Join us as Destiny talks about the unique challenge of being a woman artist. You might win a print copy of Shaping Destiny!
http://margodill.com/blog/

August 22 @ All Things Audry
Because life is too short not to! Destiny guest posts today about living your passion!
http://www.allthingsaudry.blogspot.com/

August 23 @ Women’s Memoirs
Learn more about Destiny Allison and her experience with her autobiography, Shaping Destiny.
http://womensmemoirs.com/

August 28 @ Craft Gossip
Join indie-crafts editor Rosie Bromberg for a review of Shaping Destiny!
http://indiecrafts.craftgossip.com/

August 29 @ Book Talk with Barbara Barth
Author Barbara Barth shares her review of Shaping Destiny: A Quest for Meaning in Art and Life
http://barbarabarthbookblog.blogspot.com/

August 30 @ Woman on the Edge of Reality
Join us for one of Linda’s fun, and sometimes revealing, interviews! Today’s guest is Destiny Allison, author of Shaping Destiny: A Quest for Meaning in Art and Life. Enjoy a book review and enter to win a signed copy of Destiny’s book!
http://womanontheedgeofreality.com/

To view all our touring authors, check out our Events Calendar here. You can also follow our tours by adding @WOWBlogTour to your Twitter account!

Get Involved!
If you have a website or blog and would like to host one of our touring authors or schedule a tour of your own, please email Robyn or Jodi at blogtour@wow-womenonwriting.com.

Prize Giveaway Contest:
Enter to win! The winner will receive a signed copy of Shaping Destiny: A Quest for Meaning in Art and Life! Fill out the Rafflecopter form below. Winner will be announced on Friday, August 10th.

a Rafflecopter giveaway


Good luck!
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Staying Focused on Writing in the Summertime

Sunday, August 05, 2012
There are so many distractions for me in the summer, especially this year. Not only are all of my kids out of school and constantly bugging me for things, stuff and other junk, I also have three books I'm trying to promote while trying to keep up with my daily writing goals.

Plus, I don't know what the weather is like where you are severe heat and humidity make it very difficult to sit here, never mind have the brain power to pound out some work.


But as we talk about often here on WOW, it's important to do whatever you can to stay focused on writing, no matter what's going on around you. Here are some of the things I've been doing that have helped me stay focused this summer:

~ Set smaller, more frequent goals. During the school year, I have specific time slots in the day where I can do nothing but sit and write. In the summer, having four kids to entertain blows that out of the water. So what I do instead is have the same goals but break them up througout the day. For example, I have about two-and-a half hour stretches in the fall/winter. Now I just break that up into half-hour or twenty minute spurts where I can fit things in between our plans.

~ Make my writing time, my time. Even though my kids are still young (nine, seven, five and four) and need my help, they are old enough to entertain themselves for those small slots I mentioned above. During that time, they understand Mama needs to do one page of her novel/write a blog post/etc. then we can go do something else or I can help them with whatever they need. They let me have my work time, then they know they'll have my full attention.

~ Too hot to work? Leave it. There is absolutely no point in trying to work in 35*+ weather. It's hard enough keeping my patience and concentrating on regular stuff, never mind trying to get a story or article done. Unless you're lucky enough to have central air (which I don't), leave it until it's a bit cooler.

~ Take it out with you! I have a mini-laptop that I carry around with me when I take the kids for funtime activities like the park or the indoor playground. They all run around and blow of energy, and I can get part of my daily writing goal done. Work your writing into what you're doing.

~ Limit the time-draining jobs. I guest blog on several different blogs/websites but reduce it to the ones I'm most passionate about during the summer months. I also don't do as many book reviews, interviews, etc. so I can spend the precious time I do have (when I have it) on my own writing. Doing this also relieves a tremendous amount of stress.

~ Have fun, then work. You know that it's better to come back to that chapter or article when our minds are clear and we are rested, refreshed and relaxed. This summer, I've allowed myself to have a bit more fun and it's made a difference.

~ Join/create a writing support group. I joined one on Facebook that a fellow author created. It's a great idea to get that motivation and support from others in the same situation as you are (Most of the authors in the group I joined are also trying to work with young kids afoot).

These are just a few things that have been helping me stay a bit more focused. What are you doing that's helping you stay on track through the heat and distractions? Let's chat and share.

Happy Writing!
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Enlivening the Page

Saturday, August 04, 2012
D Sharon Pruitt | flickr.com
The first draft is done and you are ready to start revising. Sure, you've heard about using active verbs, but how do you review your manuscript to make your writing crackle on the page?

I once had an elementary school teacher who crossed out the word "very" whenever I used it in my writing. That is a word that gives me pause even today. It is now very unlikely that you will find that I've used very in a sentence.

One of the tricks I use in reviewing my writing to make it more active is to look for the words that end in -ly.
Here's an example:

Our protagonist is John and he is notorious for jingling his change in his pocket. It is one of his ticks that will arise when he's nervous.

He quietly walked down the street.

But what does that tell me about him? Not as much as it could. Walked is a bland verb. If we can snazz it up a little to really show our audience how he is moving and add the jingling...or not, this sentence can expand and bring the reader in.

Pull out the thesaurus. Really.

One of my favorite books is the Rodale's The Synonym Finder. This blog post on CoolTools gives a comparison of how many synonyms can be found using each thesaurus resource. Needless to say, Rodale's is the winner.

When we write, often we are trying to just get the flow and the words. But when you revise, take the time to find the perfect word that conveys the image you are looking for.

So, let's get back to John and his walking. Aren't there specific words that can tell us so much more about John? We all walk. John is your specific character and he has specific actions.

Rodale's has suggestions that are packed with all sorts of meanings that add dimension along with your character. Instead of walking will John
  • tiptoe
  • pace
  • stroll
  • stagger
  • slog
  • ramble
  • hike or 
  • march? 
If he's not jingling his change, we know he's not nervous, so how do you suggest he walked, since we know he did it quietly?

What are your thoughts on revising to removing -ly words and finding synonyms to make your sentences crackle?


Elizabeth King Humphrey, a writer and editor, lives in Wilmington, N.C. She is always looking for good books on writing.

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Friday Speak Out!: 4 Things Authors Need to Know About Amazon, guest post by Aggie Villanueva

Friday, August 03, 2012
4 Things Authors Need to Know About Amazon
by Aggie Villanueva
Many of us have had books for sale for years at Amazon.com. Many excitedly await their first book going live. Whichever your situation, there are just as many of us who unfortunately use Amazon as simply the world’s largest bookstore listing. What’s wrong with that, you may wonder? After all, Amazon is the world’s largest bookstore.

Vikram Narayan, CEO of BookBuzzr.com, said of my book which teaches the principles presented in this article, “…Aggie Villanueva’s how-to changes your perspective of Amazon from that of an online book store to that of an author publicity machine."

In that spirit, here is my list of three things authors need to understand before selling their books at Amazon.com, and to change our “perspective of Amazon.”

 1. Amazon.com is Much More Than the World’s Largest Bookseller

If treated as a simple bookstore you’ll never garner the vast benefits of selling books there. They have created an ingenious marketing engine that drills through several layers of free and automated publicity, each layer completely unique and reaching millions of readers.

And like them or not, Amazon makes bestsellers out of more writers than anywhere. So why not make use of them? If you don’t utilize their system then they are indeed just the world’s largest bookseller. What a waste if all they do for your book is list it. Let me show you the basics of how Amazon can use categories to sell more of your books.

It all starts with YOU choosing your book categories wisely.

2. Nearly Every Publicity Function at Amazon is Based on Categories

The importance of wisely choosing Amazon categories goes far beyond gaining and keeping your category bestseller or overall bestseller. This nearly all-inclusive purpose for book categories creates a foundation point. Like an inverted pyramid, most of your rankings depend on categories. Most everything throughout Amazon’s ingenious multi-layered publicity machine starts with and builds upon categories.

Don’t underestimate their importance. You need the RIGHT categories attached to your books (not the smallest) in order to reach your precise audience. Only this tight targeting will kick start Amazon to begin publicizing your books globally on multiple levels. Which brings us to the next point.

3. Tight Targeting: The Force That Moves Amazon’s Mega-Publicity Machine

Targeting is the key to all successful marketing, and Amazon knows that. Booksellers all claim to know that, but Amazon.com is the only site I’m familiar with that actually implements it into their automated system in ways which go far beyond tallying categories. Tight targeting is the force pounding that publicity drill through each layer of their various promotion opportunities. And the first opportunity is always is to wisely choose your book categories.

What makes it all work is that every level of their marketing machine forces us to target our audience ever more tightly. That’s because this is exactly how Amazon markets. From categories to Tags to Customers Who Viewed This Also Viewed, to their numerous direct mailings, many top-100 lists… Nearly all promotions choose what to include from within categories. What if you’re in the wrong one?
Getting a picture here? Everything starts with and depends on categories, But is it YOU who must initially grease those category gears. The right categories trigger a targeting mechanism that shoots your book straight towards stardom.

---

 Published at Thomas Nelson before age 30, award-winning author Aggie Villanueva is now a self-published fiction & nonfiction author at Amazon/Kindle with The Rewritten Word, Rightfully Mine and Amazon Categories Create Best Sellers, all of which reached bestseller in multiple categories shortly after release. She founded an author publicity company, Promotion a la Carte. For those interested, you may find more than you could possibly ever want to know about Aggie by clicking here, including how to follow me at my social media faves.

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Would you like to participate in Friday "Speak Out!"? Email your short posts (under 500 words) about women and writing to: marcia[at]wow-womenonwriting[dot]com for consideration. We look forward to hearing from you!
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Selling Books: What's Tags Got To Do With It?

Thursday, August 02, 2012
There are little things that we can do to help authors, and in turn, help them sell a couple books. Like checking off tags—a small task that can reap big benefits.

But What Are Tags?

Let’s say you’ve just finished a book and you think it’s swell and you want to help the author optimize her/his web presence. So you find the title on Amazon, then you scroll down past the basic info, past the reviews, perhaps past a few more sections, and then bam! Say hello to the Tags.

Here are the tags for the book, Love Comes Later, currently on a WOW! blog tour:

Tags Customers Associate with This Product

Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below.
contemporary romance(7)multicultural romance(7)london(6)middle east(6) olympics(6)qatar(5)romance(5)kindle free(1) kindle freebie(1)      Agree with these tags?

So tags are keywords or labels. They have tons of uses and you can find out more here. But you want to know what tags have to do with selling books.

Why Tag?

When you click on a book’s tag, you’re sending a vote. You’re saying, “Yes! I agree this book is about this label or that label.” The more times a particular tag is clicked (like contemporary romance), the more that book will show up in searches (of contemporary romance). So checking the tags helps that author’s book get more exposure. Easy, right?

And authors, you can help yourself by tagging your own book! You can add up to 15 tags, and you make it a little easier for your readers to vote when they can click on that “Agree with these tags?” button.

Is That All There Is To It?

Well, you have to be signed in to your Amazon account for your tags to register. And your tags will only count on whatever edition of the book you tagged (ie. hardcover, paperback, Kindle). And really, you should read the book so that your tags are accurate.

But, yeah. That’s it. So check those tags—and help sell a book!

~from Cathy C. Hall

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A Writer's Pet Peeve: Books, Blogs, and Social Media

Wednesday, August 01, 2012
by Evil Erin flickr.com
Every once in a while, I have to write a post for us writers who have non-writers in our lives that say things that drive us insane and that make us feel like being a writer is a no-good job (and when are we going to actually use our degrees?). This is on my mind because I recently had this conversation with a friend I hadn't seen in a few years.

"So," she said. "Are you still writing books?"

"Yes." I smiled.

"That's good."

Feeling smug, I said: "I'm actually getting one published."

"Really?"

"Yep, at the end of August." 


"So, anyway, do you miss teaching?" 

(I used to teach elementary school full time.)

Excuse me, did you hear me--I said: I AM GETTING A BOOK PUBLISHED IN AUGUST? Do you realize what an accomplishment this is? AND not to mention you asked me if I am still writing books? Do I ask the mailman if he is still delivering mail? Do I ask a veterinarian if she is still taking care of dogs? I mean, seriously??

And then there's the subject of blogs. I just think as writers we all need to realize that our non-writer friends and family members are not very good at going to blogs and leaving a comment. Some of my friends will say: "I read your blog. I use the ideas for my classroom." I would NEVER know this from my blog. They NEVER leave a comment. And I am SO happy that my blog is useful for a teacher--that's the point of it. But because this is a non-writing friend who doesn't have a blog of her own, she doesn't realize how important comments are to authors and bloggers. Seriously, they are like gold. (BTW, if you are a blogger and you want comments, GO TO OTHER BLOGS AND LEAVE COMMENTS. You know--it's kind of like The Golden Rule. (smiles) )

Finally, and this is actually just a pet peeve of mine--writers or not--but I want to share it here with you because I know many of you will be nodding your head. How about when someone, possibly someone retired, is talking with her friends at a coffee shop in the morning and will say something like: "Well, it was posted on The Facebook." THE Facebook? After breakfast, they are going to go shopping at The Walmart.(smiles, again)

So, what are we to do? I'm open for suggestions. . .

Post by Margo L. Dill

Join Margo in one of her online classes this fall. She's teaching writing a middle-grade novel (beg. and adv.), social networking (beg. and adv.), blogging, and writing for children (creating a career!). For dates, syllabus, and fees, please see the WOW! classroom page.  

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Interview with JC Sullivan: Winter 2012 Flash Fiction Contest Runner-Up

Tuesday, July 31, 2012
JC's Bio:

After discovering a secret “reset” button, JC Sullivan is happily reliving her 20s, confident that she’s doing a better job this time around. Having fled the cubicle, she now lives life as an adventure. Not independently wealthy, she takes odd jobs, couchsurfs, barters—to backpack the world. She’s been to over 120 countries and every continent. Her story of going from debt-ridden executive to jobfree explorer is The Wednesday Club, which hopes to find a publisher soon.

Having won awards for her creative nonfiction and poetry, this is her first published fiction piece.

For bursts of optimism, please visit her new bilingual blog: www.backpackingpoet.com. JC welcomes your suggestions and urges you to find your passion.

If you haven't done so already, check out JC's award-winning story "Artist Doublespeak: The Imaginary Interview Within," and return here for a chat with the author.

WOW: Congratulation on placing in the WOW! Winter 2012 Flash Fiction Contest. How did you begin writing this story, or what was your inspiration for it?

JC: Filled with self-doubt, I read an interview with Oscar-winning writer Aaron Sorkin who said that he kept worrying that "they" would come up to him and knowing that he was a Hollywood phony, say, "Game Over. Get out of here." I thought if a superstar like Sorkin could think he was a fake, my insecurity was understandable. I started to play with the idea of listening to and trusting one's inner voice, which I think is the crux of being an artist.

WOW: Self-doubt is such a common and destructive enemy of the writer! It’s great that you are not only able to recognize that, but use it in your writing. What do you enjoy most about writing?

JC: Deadlines. That way I know it's finished. (smile) I hate writing (re-writing is worse). However, if my stories can make people laugh or inspire them to lead the lives they are capable of, the pain is worth it to me.

WOW: That’s a noble goal: “inspire them to lead the lives they are capable of.” What are you reading right now, and why did you decide to read it?

JC: Confidential, the story of Arnon Milchan, a highly successful Hollywood producer who most people don't know is/was an arms dealer, too. The double life thing intrigues me. The way that some people can crossover from one high-level success story into a totally different category is amazing and gives me no excuse for not doing better in my one area.

WOW: If you could have dinner with one author, dead or alive, who would you choose and why?

JC: John Patrick Shanley who has been described as a "badass romantic" and the author behind the Pulitzer-prize winning, "Doubt" which is as flawless a play as one can hope to ever find. I had the great fortune of seeing it on Broadway with Cherry Jones. Afterwards we all had to discuss who was guilty. The next morning, we'd all changed our minds. Even now, several years later, I was out with my friends at another play entirely and we reminisced and marveled at Doubt, his amazing piece of work.

Or Aaron Sorkin, the creator behind Sports Night, my favorite show ever. Everything he does is so smart and yet incredibly enjoyable and always makes you think. A visionary, to me he is the personification of "engaging material." "You can't handle the truth!" is one of the best single lines ever delivered.

WOW: So many sources of inspiration, so little time! What is the most useful piece of writing advice you’ve ever received?

JC: I read that we should write in 90-minute intervals. That represents the length of your brain's creative cycle so that somewhere in that period, you will find something of value. Find the process that works for you. We're all different. I really do like writing in my pajamas on my stomach in my bed. Please write - we all have been given important messages to send out into the world.

WOW: Thank you for your thoughtful answers. Happy writing!

Interviewed by: Anne Greenawalt
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Mohanalakshmi Rajakumar, author of Love Comes Later, launches her book tour

Monday, July 30, 2012
:
& giveaway contest!

Devastated at the death of his wife in a car accident, Abdulla dodges his family’s attempts to arrange another marriage. As the eldest in his Qatari family, his efforts last only a year; he acquiesces to another match but only because his fiancée is in London finishing a Master’s degree. Any delay is welcome but as her graduation date approaches, Abdulla knows a reckoning is coming. Can he go through the motions to please his family? Or should he call it off? Deciding to talk to the woman he will soon marry, he makes a secret trip to London, hoping he can convince her to dissolve their engagement. But all is not simple in London—where is Hind . . . and who is Sangita?

Love Comes Later is a thoughtful and entertaining look into cultural differences as we follow the story of Abdulla, Hind, Sangita and Ravi—four people struggling to balance personal happiness with tradition. A literary romantic rollercoaster you should definitely add to your summer reading pile.

Love Comes Later is available for Kindle at Amazon.

About the author

Mohanalakshmi Rajakumar is a South Asian American who has lived in Qatar since 2005. Moving to the Arabian Desert was good in many ways, since that is where she met her husband, had a baby, and made the transition from writing as a hobby to making it her full-time gig. She has published three e-books this year: Mommy but Still Me, So You Want to Sell a Million Copies, and Coloured and Other Stories. Since she joined the e-book revolution, she has dreamed in plotlines.

Find the author online:

Mohanalakshmi Phongsavan, PhD
http://www.mohanalakshmi.com/

Twitter: @moha_doha

------Interview by Robyn Chausse

WOW: Hi Mohana, welcome to The Muffin and congratulations on Love comes Later. You’ve successfully addressed some intense issues in a way that includes and invites cross-cultural discussion. When did you decide to be a writer?

Mohana: I decided to call myself a writer last year when I quit a full-time job working for a publishing house in order to devote more time to my own work. I had been writing for over ten years, but when you leave full time work, you need a legitimate reason, so it seemed a good time.

WOW: You have a PhD—How did your formal education fit into this plan?

Mohana: I actually found my passion for creative writing just at the time that I was applying for PhD programs. I had also submitted applications to Master of Fine Arts programs but the PhD offer at the time was better. I did take one MFA class during my course work for the other degree and found the MFA students very unwelcoming. Their reaction burned me on writing for about six years. Lucky for me, things don’t stick forever.

WOW: What are the main messages you would like to express through your writing?

Mohana: I’m interested in the dilemmas of the individual: I want to take the reader into the world of people they might not otherwise know. Whether it’s a group of friends who have grown apart or how people fall in love, I also like to investigate how an event happens and the reactions by all those involved.

WOW: What have you learned through your cross-cultural experiences?

Mohana: Flexibility and empathy are keys if you’d like to understand why people do things differently than you might. Having an open mind is difficult if you feel threatened or like you need to be superior to someone else.

WOW: In Love Comes Later, you shine a light on tradition—our roles within society and our family. What are your thoughts on the balance between tradition and change as in the growth or evolution of a society?

Mohana: My own life has been an exploration of this balance. I didn’t pursue medicine or science as my parents might have wanted; I didn’t marry someone of my background as people might have expected. The best advice I have is to do what feels right to you as a person for your personal happiness or satisfaction. If it doesn’t harm anyone else, all the better. Those who love you will ultimately want what you want—to be a happy, fulfilled person.

WOW: You’ve self-published several titles—any words of wisdom to share?

Mohana: I came to self-publishing after years of academic titles people seemed impressed by but which no one ever read. I wanted to get to readers and avoid the runaround I saw happening to talented authors from my front row seat inside the publishing industry. I haven’t been disappointed.

You can’t skip the editorial, design, marketing or promotion—in fact, in some ways it’s harder because you are doing it all yourself—but if you are tired of meaningless agent rejections and have quality work to put out there, self-publishing is a serious option.

WOW: What are you working on now?

Mohana: I am writing a novel set in 1969 Laos, exploring a girl’s journey into motherhood against the backdrop of the secret war the US was conducting in Laos in tandem with the war in Vietnam.

Also hoping to edit and revise my very first novel project which ironically is taking the longest to get ready!

WOW: Kudos for jumping right into the topics others would shy away from! We’re looking forward to your next novel.

Book Release Celebration! Love Comes Later will be available FREE for three days only (July 30 – August 1, 2012)


---------Blog Tour Dates

August 3 @ Thoughts in Progress
Mohana talks about how to write from a different perspective (gender, religion, race). Mason shares her review of Love Comes Later. Enter the giveaway!
http://www.masoncanyon.blogspot.com/

August 6 @ Words from the Heart
Get to know Mohana Rajakumar! Linda Neas shares her interview with the author and reviews Love Comes Later.
http://contemplativeed.blogspot.com/

August 8 @ CMash Loves to Read
How do we fall in love? Mohana tackles this age-old question!
http://www.cmashlovestoread.com/

August 9 @ Gwen Hardin
Join us for Gwen’s review of Love Comes Later by Mohana Rajakumar
http://gwenhardin.com/

August 10 @ Monique McDonell
Learn more about Mohana Rajakumar in this fun author-to-author interview with Monique McDonell!
http://moniquemcdonell.weebly.com/

August 15 @ All Things Audry
Join Audry for a review of Love Comes Later by Mohana Rajakumar
http://www.allthingsaudry.blogspot.com/

August 22 @ Jennifer Greenleaf
Find out what this Maine author thinks of Love Comes Later by Mohana Rajakumar
http://www.jennifergreenleaf.com/

August 23 @ Woman on the Edge of Reality
Join Linda for her “Thursday Throng” feature! Today is an all-telling interview with Mohana Rajakumar and a review of her novel, Love Comes Later. Chance to win a copy of this compelling novel!
http://womanontheedgeofreality.com/

August 24 @ Me and Reading
Is marrying outside of your race/religion/ethnicity a good or bad idea? Why or why not? Join the discussion with Mohana Rajakumar and enjoy Inga’s review of Love Comes Later. Enter to win a copy of Mohana’s book!
http://www.ingasilbergbooks.com/

To view all our touring authors, check out our Events Calendar here.

Get Involved!
If you have a website or blog and would like to host one of our touring authors or schedule a tour of your own, please email Robyn or Jodi at blogtour@wow-womenonwriting.com.


Prize Giveaway Contest:
Enter to win! The winner will receive an ecopy (.pdf or mobi file) of Love Comes Later plus a print copy of the anthology Qatari Voices! Just enter the rafflecopter form below.

a Rafflecopter giveaway


The giveaway contest closes Friday, August 3 at 12:01 AM EST. We will announce the winner in the Rafflecopter form  the same day and follow up by e-mail.

Good luck!

PS. Also be sure to check out the Kindle Fire giveaway in the post before this post!
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Win a Kindle Fire

To celebrate the release of Love Comes Later, Mohana Rajakumar is giving away a Kindle Fire! (AVR $199)

Contest runs July 30 - August 24, 2012 and is open internationally. Use the Rafflecopter widget below to enter or go to Mohana’s website. If you have problems using Rafflecopter, be sure you are running the latest version of your web browser and have javascript updated. Winner will be announced on Monday, August 27, 2012.

Good Luck!


a Rafflecopter giveaway
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Family vs. Blog: When Do We Overshare?

Sunday, July 29, 2012

LuAnn with her muses: her family. "Yes, I'm oversharing. Again."

I wrote and sold the first story about daughter #3 when she was six years old. The piece relayed a humorous story involving Holy Communion, the bread dipped in grape juice, and the subsequent laughter when she forcefully proclaimed to our Pastor, “I am not eating or drinking blood.”

The anecdote was cute and it required only a quick write-up before I sent it off to a publisher.

When daughter #2 was not selected for a part in a local children’s theater production, I scribbled a poem on a receipt I dug out of my purse, watching her reaction when her name was not announced. The piece sold to a month later and I received $50 for 14 lines capturing a single moment of her life.

Now, I have four grandchildren and the story possibilities continue to grow.

Here’s where it gets awkward.

I’m a writer. I write. And, like many writers, the spotlight shines (sometimes) too brightly on my family and their experiences. After all, writers are told to “write what we know” and what or who do I know better than my family.

But as my brood grows older, they do not necessarily like their 15 minutes of fame in one of mom’s articles or poems or columns.

What’s a writer mama or grandma to do? How do you find balance between sharing a life lesson or a hearty laugh from one you love and oversharing, risking their embarrassment? Is it an invasion of their privacy?

A few months ago, I wrote an essay about a current and newsworthy item in my home state and mentioned daughter #1, who works in business development.

“Gee, Mom,” the conversation started. “Thanks for talking about me in your newspaper column. My phone has been ringing non-stop and so have the e-mail comments.”

Great, I thought. I’m getting through to people.

But had I overstepped the imaginary line in the sand where personal eclipses into professional? Should I not share her successes, not offer examples for others to learn from?

Yeah, yeah, so I’m writing about one of my children. Again.

The argument extends beyond words on a page. Do we overshare about our children on Facebook or Twitter? It’s not like I’m posting on my Facebook page, “Oh, so proud of grandchild #2. He went on the big boy potty today!”

Sure, I post some pictures of the grandkids on my Facebook wall so far-away family and friends can watch them grow up. Should I?

Will my words or photos one day make them uncomfortable?

It’s especially tough when you’re a mommy blogger or a grandmommy blogger because these pulled snapshots of our children’s and grandchildren’s lives generate ideas and hopefully, give valuable information (or a chuckle) to others in similar situations.

Until they demand I stop penning their stories, I will continue to use my family as my creative muse. They are the best sampling of life as I know it and write it.

And the story must go on.

by LuAnn Schindler. You may find more examples of my oversharing tendencies at my website
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Let it build!

Saturday, July 28, 2012
by Lynne Garner

As a writer, there are many ways you can tell your story. One method that is often used in traditional stories is known as "repetition." This is where actions and words are repeated to create your story. However, there is also a variation known as the "cumulative" story structure or a "chain story." It is where the character repeats the same actions and/or words but with each repeat a little extra information is added.

This type of story not only uses repetition of words but is sometimes written using rhyme. To demonstrate this let's look at The House That Jack Built. The rhyme starts with:

The is the house that Jack built

Followed by:

This is the malt that lay in the house that Jack built

Followed by:

This is the rat that ate the malt that lay in the house that Jack built

As you can see more detail is added to the previous sentence, creating a story kids love.

Another equally famous cumulative story is There Was an Old Woman. The story starts with the old woman swallowing a fly. She then swallows a spider to rid herself of the fly. She then swallows a bird to rid herself of the fly. As the story progresses the animals the old woman swallows get bigger. They include a cat, dog, goat, cow and finally a house. Which brings the story to an abrupt end because "she died of course!"

I'm hoping you can see the possibilities this type of story offers a picture book writer. If so and you'd like to give it a go then why not read a few books written using this structure for inspiration. The following link provides a great list of books you may wish to start with: http://www.goodreads.com/shelf/show/cumulative-tales.

***

Lynne Garner has been a freelance writer and author since 1998. Since that time she has written for a large number of magazines both in the UK and the US. She has 21 books published; this includes three picture books, with a fourth to follow shortly. Her first title ‘The Best Jumper’ was recorded for the CBeeBies children’s radio channel (part of the BBC) whilst ‘A Book For Bramble’ has been translated into five languages including Korean and Indonesian.

***

Join one of Lynne's latest WOW! Women on Writing classes:

or 

Both start on Saturday, August 4th. Classes are limited to 15 students.

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Friday Speak Out!: I Am A Writer...Hear Me Roar!, guest post by Robyn Corum

Friday, July 27, 2012
I Am A Writer...Hear Me Roar!
by Robyn Corum

Writing is a difficult journey. Choosing to be a writer means making the decision to walk a very rocky path. (Though sometimes, it's true, you don't actually make the decision--it kind of makes you.) Writing means lots of lonely days and sleepless nights. It means spending hours upon hours searching on-line for publishers and magazines and e-zines that might want your work. It means mounds of rejection letters for each glistening note of acceptance. It means friends who give you awkward smiles and timid nods when you attempt to explain what you experience. It means a life of constant self-doubt and recrimination and editing.

There is a saying that gardeners believe in tomorrow, but I think writers have to be some of the most hopeful, optimistic people I know. They are willing, regularly, to put the deepest thoughts of their hearts into black and white for the public to read. It takes courage to do that day in and day out.

It takes courage to tear out your soul and paste it on a blog for millions--or Aunt Ethel--to read. There are easier ways to make a living. Or actually, to go into debt.

Writers buy books by other writers on writing better. They take classes. They attend conferences. They listen to webinars. They join writing groups. Whatever it takes to hone and improve their craft--count them in. Each day is about making progress. There is an ideal and that's what they strive for.

Almost all writers can picture their name in a byline...and it looks good! Almost as good as it looks on the cover of a book jacket. The one with their photo on the back. (The good photo, the one where they've lost that irritating 30 pounds and have the $100 haircut.) They can picture themselves at a book signing, and on Oprah. "Don't worry, audience--we have one of these awesome books for each of you under your seats!"

Yes, it's true that most writers are limited to moderate fame, if any, during their lifetime. Perhaps a few people in their hometown will know that they 'piddle around' with writing. Or perhaps they'll have a few pieces published, which is a grand sort of success. Or at the very least, perhaps their own family will honor them, which is rare indeed.

But most of us write for ourselves. And that's okay. We have to let the demons loose. Anything else is icing. And, we all know...too much icing is bad for you...right? 


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Robyn Corum is a rather nice person.  She lives in a small town in North Alabama and thinks big thoughts.  They scream at her until she writes them down.  Robyn has three children, one son-in-law and a perfect husband.  Look for her book, Pieces of Her Mind, coming out in October, 2012, with other authors.  In the meantime, you can visit her at: robynsrules.blogspot.com
         
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Would you like to participate in Friday "Speak Out!"? Email your short posts (under 500 words) about women and writing to: marcia[at]wow-womenonwriting[dot]com for consideration. We look forward to hearing from you!

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