Demystifying the Blog Tour: A Powerful Marketing Tool for Your Book Launch and Beyond

Saturday, May 27, 2023

A blog tour is a marketing campaign that involves coordinating a series of blog posts and online promotions to create buzz and generate exposure for your book. It typically involves collaborating with bloggers and influencers who have an audience that aligns with your target readership. These bloggers will read your book, write reviews, host author interviews, and feature guest posts or excerpts from your book on their blogs. The goal is to reach a wider audience and generate interest in your book within their established community.


The Blog Tour Framework

Here's a breakdown of the framework for a typical blog tour:


  1. Identify and contact bloggers: Research and compile a list of relevant bloggers who cater to your book's genre or niche. Reach out to them via email or through their website's contact form, expressing interest in collaborating on a blog tour.


  1. Provide review copies: Offer a digital or physical copy of your book to the interested bloggers, allowing them time to read and review it before the tour begins.


  1. Create tour schedule: Coordinate with the participating bloggers to create a schedule for the tour. Each blogger will have a designated day to feature your book on their blog and share their review, interview, guest post, or any other agreed-upon content.


  1. Create content: Prepare author interviews, guest posts, or excerpts that you can provide to the bloggers to publish on their respective blogs. These pieces of content should be engaging and relevant to your book, enticing readers to learn more about it.


  1. Promote: As the blog tour progresses, actively promote each blog post across your own social media channels and any other platforms you use. This will help generate more visibility and encourage your existing followers to visit the blogs hosting your content.


  1. Engage with readers: Throughout the blog tour, make an effort to engage with readers who leave comments on the blog posts. Responding to their comments and answering their questions will help build a connection and potentially lead to more interest in your book. 

Blog Tour Benefits

The benefits of a blog tour can be significant for your book launch or generating interest long after your book has been released. Some potential advantages include:


  1. Increased exposure: By leveraging the established audiences of bloggers and influencers, you can reach a wider audience that may not have been aware of your book otherwise.


  1. Social proof: Positive reviews and endorsements from bloggers can lend credibility to your book, encouraging readers to take a chance on it.


  1. Networking opportunities: Collaborating with bloggers and influencers can expand your network within the literary community, opening doors to potential future partnerships or opportunities.


  1. Enhanced online presence: The blog tour generates online content related to your book, increasing your online presence and searchability, which can have long-term benefits for your author platform.

When to Plan a Blog Tour

Determining the best time to have a blog tour for your book largely depends on your specific goals, timeline, and the nature of your book. However, there are a few general considerations to keep in mind when planning the timing of your blog tour:


  1. Book launch date: Ideally, you'll want to schedule your blog tour around your book's launch date. This ensures that the tour generates maximum buzz and attention during the critical period when your book becomes available to the public; however, a book tour can also help reignite interest in your book long after it’s been published..


  1. Pre-launch promotion: Consider starting your blog tour a few weeks before your book's official launch. This gives bloggers and influencers ample time to read and review your book, and it allows you to generate buzz and anticipation leading up to the release. Pre-launch promotion can help build excitement and generate pre-orders or early sales.


  1. Availability of review copies: Ensure that you have review copies of your book available and ready to send out to bloggers well in advance of the blog tour start date. This allows sufficient time for bloggers to read the book and prepare their content for the tour. Consider providing digital copies for ease and quick distribution.


  1. Audience availability: Take into account the preferences and availability of your target audience. If your book caters to a specific season, genre, or holiday, it might be beneficial to align your blog tour with that theme or timeframe. For example, a romance novel might benefit from a blog tour around Valentine's Day.


  1. Other marketing efforts: Consider coordinating your blog tour with other marketing initiatives you have planned. This could include social media campaigns, advertising, or other promotional activities. A coordinated approach can amplify your book's visibility and impact.


  1. Blogger availability: Reach out to bloggers and influencers well in advance to secure their participation and confirm their availability for the tour. Keep in mind that popular bloggers may have busy schedules, so it's beneficial to plan ahead and be flexible with scheduling to accommodate their availability.


Ultimately, the best time for a blog tour is when you have everything in place, including review copies, promotional materials, and a solid plan for engaging with bloggers and readers throughout the tour. Take the time to strategically plan and execute your blog tour to maximize its impact on your book launch or relaunch.

Did you know WOW! Women on Writing offers blog tours as part of our marketing services? 
If you're interested in exploring professional assistance for your blog tour and other book marketing endeavors, check out WOW! Women on Writing's book marketing packages. We offer comprehensive and tailored solutions to help authors like you navigate the world of book promotion. Our team of experts can guide you through the process, provide valuable insights, and connect you with influential bloggers and reviewers in your genre. 
By leveraging the expertise and network of WOW! Women on Writing, you can enhance the effectiveness of your blog tour and ensure your book receives the attention it deserves. Learn more here or contact blogtour[at]wow-womenonwriting[dot]com with questions.


Angela Mackintosh said...

Super helpful post, Michelle! That's a smart idea to coordinate other marketing initiatives with the blog tour. Your benefits section is right on! :)

Celine Keating said...

Terrific article. Thanks so much for the comprehensive info.

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