Using Pinterest To Your Advantage
- My husband told me I was online too much and had accumulated too much stuff for Pinterest projects I "promise I will get to, one of these days" and
- Received a notice from the website that I am one of the top pinners. (I bet they say that to every user. ;) )
But then, I began posting some of my writing on one of my Pinterest boards. A few of them have been pinned and repinned and repinned and repi---, well, you get the point.
Why do some posts tend to make a bigger splash than others? I wish I knew the truth here, but I'm going to take a guess:
- The pinned article helps someone. Perhaps the information helps a reader/pinner solve a problem. Pin and repin.
- The pinned article contains precise information. It's direct and to the point.
- The pinned article tells a clear story. No fluff, just facts (and preferably, facts that can be used).
- The pinned article posts during a targeted time. Predict when highest number of potential pinners/readers will be online. Compare it to Facebook pages, where you get data about the number of friends reached. Pinterest works in a similar fashion, so select key times to draw in pinners and readers.
And isn't that the ultimate goal?
Do you have a Pinterest strategy? Share how you make it work for you.
by LuAnn Schindler