Social Media Overload: Are You Feeling the Pressure?
My critique group talks about social media and marketing all the time. Actually a quote from Camille Faye yesterday gave me the topic for this blog post. She said, " I'm social networked out. I really, really enjoy FB. I'm trying to grasp Twitter. . . Maybe I'll move my focus over to Google +. I really only want to do 1-2 social networks. I don't want to be a social marketer. I want to be a writer."
Although I do love checking out a board or two on Pinterest, fooling around with special effects on Instagram, reading funny tweets on Twitter and interesting posts on Tumblr, and catching up with friends and family on Facebook, I need to focus more and actually make sure I am posting on Google +. Google actually uses those posts in search engine results. When I'm on all these social networks, I don't always feel like marketing myself. I just want to enjoy myself. But I must put on my big girl pants and stop whining. This is the age we live in.
Are we all on social media overload? Brooke Warner, from She Writes Press, does several free marketing webinars, and she has told writers again and again to do a couple social networks really well and stay off the rest. When I heard Writers' Digest writer Chuck Sambuchino talk about marketing, he said the same thing. So, what should I do? Get rid of all those accounts I have? Spend more time marketing than writing? Is all of this marketing equaling any book sales?
What I've decided is to mostly focus on Tumblr, Facebook, and Twitter because this is where my audience is. I still send blog posts to Google + and I might scroll along on Pinterest every once in a while, but that's not where my readers are. So I'm going to focus my attention other places.
My friend, Camille, who has her first novel coming out this fall knows that she has to market and that part of that is social networking. But she's frustrated with the rules always changing, and all the information that is thrown at writers constantly about what we should be doing to get on the bestselling lists and/or make more money. Sometimes, it's easy to forget, but she just reminded me, that the most important thing we need to do is write and write well.
Don't let social media overwhelm you. What sites do you use? How do you use them? Why did you choose these? Let's share and help each other out!
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Margo L. Dill is the author of the YA novel Caught Between Two Curses and the middle-grade historical fiction novel, Finding My Place. She also teaches novel writing and children's writing online courses for WOW! (The next novel writing class starts on July 4, but since that's a holiday in the U.S., it will probably start on July 5.)
Labels: Avoid Social Media Time Suck: A Blueprint for Writers Who Want to Create Online Buzz for Their Books and Still Have Time to Write, book marketing, Brooke Warner, Margo L. Dill, social media book promotion