Marketing Your Picture Book Once It's Published (Part 4 of Picture Book Series)

Tuesday, June 29, 2021
Marketing a picture book is not an easy task. There are some obstacles, like with a lot of children's books, because members of your target audience are not the ones buying the book. So you're appealing to grandparents, parents, teachers, and librarians, for example, instead of to your actual readers, like a romance author might do. Plus, picture books are more expensive to create, so even though most will be under 1000 words, your price might be higher than many novels. But! the good news is that people love picture books. They love to give books as a gift, and they love to share them with the kiddos in their lives. 

So what are some marketing strategies you can use to sell picture books? These are some that I have found TO WORK! 

1. School visits: When schools are back open in the fall, and if the policies will allow school visits again, then this is a great way to sell children's books. Parents love signed books by the author. Your best bet is to ask teachers to send home a flyer before you arrive that explains you and your books and asks parents to send in money to purchase a book. Young kids love books--they are not at the stage where they only want certain authors or characters yet, so they will love you and your book as long as you are excited about it and have a great product! 

2. Offer it as a discounted ebook, and use Kindle Unlimited if possible: Some parents and teachers want to check out a book for free or a reduced price before they buy a copy. That's understandable for new authors. Fred Olds's book series, Perky Pet Problems, has two books, The Dog and the Flea: A Tale of Two Opposites and The Cat, the Mouse, and the Neighbor's Dog: A Tale of Problem Solving. As the publisher, I have enrolled both in Kindle Unlimited, which is an Amazon program. These books are checked out every day. We do get some money for that (not much, but some!), and I can tell people read them because KU keeps track of page reads. Then, I've noticed that since these books have been checked out every day, there are more copies being sold than before. 

There's not enough space in this post to get into the intricacies of the Amazon algorithim, but the good news is that once you are showing some consistent sales, Amazon helps promote your book somewhat. And that also gets your book seen in front of new people--and all around the world. 

3. Holiday bazaars and festivals: Remember what I said above about people who like to give books as gifts? If you can take part in a holiday craft fair or bazaar and buying a table space is pretty cheap (my daughter's school did it for $25 one year), then selling picture books at these works well--especially if you can think of a "package" to go with your book. For example, my book Maggie Mae, Detective Exraordinaire: The Case of the Missing Cookies always sells well at these types of events. Jack Foster's cover is fantastic, so that draws people in, and then I created a "detective kit" for kids. It consists of an inexpensive small notebook, a fun decorated pencil, and a tiny magnifying glass. Parents can read the book to kids, and they can use the detective kit to act out (or solve a different mystery) when they are finished! I charge a few extra dollars for the "kit", and I even had some stickers that were very inexpensive that I put on the notebook that said, "This detective notebook belongs to....". 

What are some ways you've marketed a picture book? What has made you purchase one in the past? Share with us below! 

To check out the other posts in the series, you can go to this one here, which links to the others!

Margo L. Dill is a children's author and the publisher of Editor-911 Books. She lives in St. Louis, MO, with her daughter and dog. To find out more, check out .


Jeanine DeHoney said...

Great post again Margo in this series. As for me, when I chose picture books for my children and grandchildren when they were younger, I looked for diverse characters with a simple story they would laugh at, learn from, and want me to read to them over and over again.

Margo Dill said...

That's all great advice, Jeanine. :) Thanks for sharing!

Sioux Roslawski said...


I have some favorite picture book authors (Jane Yole... Cynthia Rylant), so when I see a new one from them, I will automatically buy it.

I usually thumb through and look at the illustrations, along with skimming over the story. I collect/covet/hoard picture books, resulting in I have four + filing cabinet drawers full of picture books.

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