Five Ways to Repurpose Content

Thursday, November 07, 2019

Yesterday, Margo Dill shared some great podcasts that give solid marketing advice. And while I favor mostly true crime podcasts, I also enjoy getting tips on personal development through that medium. After all, people pay thousands of dollars to attend conferences where they can learn more about their craft—so why not get advice for free where you can get it?

One of my go-tos is Online Marketing Made Easy by Amy Porterfield. She had a great episode a few weeks ago where she shared all the ways she utilizes one piece of content. One. She had me at the show title! The takeaway is this—if you’re going to spend your valuable time creating a solid piece of work, it should be shared across multiple platforms to get the most bang for your buck and drive different parts of your audience to the same place. So for today’s blog post, I wanted to brainstorm how I could take one piece of content (an article I wrote for WOW’s latest “Dark &Twisty” e-zine) and repurpose it five different ways. Let’s go.

Content: We Speak for the Dead: The Creation of a Writing Conference All About Crime

Purpose #1: Article published in the e-zine, which lives on WOW’s site.

Purpose #2: I took one of the photos from the article and used it to create a social media post for both Instagram and Facebook.

Purpose #3: In brainstorming content for the missing persons true-crime podcast I’m developing, this topic could serve as bonus content, because it still fits the genre of the podcast. I could read snippets out loud or pull away a few takeaways from the article for a bonus episode called “Why I attended a writing conference all about murder.”

Purpose #4: I could also record video at the same time I record audio for the podcast episode, and use the video for further content on my social media.

Purpose #5: I could take the script of the podcast episode discussing MurderCon, and paste the copy into the show notes of my podcast. These would be available for anyone on the podcast page of my website who might be curious about the content, but would rather read something rather than listen to a podcast.

This is only the tip of the iceberg. Porterfield discussed other ways she repurposes her content, such as using the podcast content to create a teaser e-mail she sounds out to her subscribers, creating a freebie out of the content, and brainstorming Q&A’s she can use in a future blog post or podcast episode. It really made me excited for all the ways I could be repurposing my content, and even gave me some ideas on how to freshen up my blog.

Are you using your content in all the ways you could? What could you start doing differently today? I’d love to hear your ideas!

Renee Roberson is an award-winning freelance writer and magazine editor. You can often find her exercising outdoors while listening to any number of true crime podcasts. In 2017, her short story, “The Polaroid,” inspired by a real-life missing person’s case, won first place in the Suspense/Thriller category of the Writer’s Digest Popular Fiction Awards. Her stories are often inspired by the darker side of human nature. Learn more at


Sioux Roslawski said...

Renee--Free advice is always good. (Do you exercise to true crime podcasts? Does the tension help raise your heartbeat? ;)

And congratulations (very late) for your first place win. The Writers Digest? That's incredbily heavy competition.

Sue Bradford Edwards said...

This is something we should all be doing. Thank you for the nudge!

Angela Mackintosh said...

Renee ~ I love your examples! This is such great advice. I mean, how often do we write a piece or post and then just move on? We think everyone's already seen it or that it's old after we write it, but the truth is there's so much info out there, no one has time to see it all and the more channels we hit, the better. We should be repurposing all of our content. It's plain smart. :) Thanks for the reminder!

Margo and I were talking about Instagram Stories yesterday (and she just created one for NaNoWriMo '19 based on some visuals I sent her), and we talked about making videos, as well as podcasting.

I just thought of this, you know what else would be a neat idea? Showing writers how you created that article. It definitely shows off your journalism skills, so using that as an example, you could walk writers though your process--maybe through video--of how you gathered information, set up the interviews, tips for photos, and how you put it all together. So it would turn into a how-to. :)

I'm excited about your podcast, btw! Go Renee! =o)

Renee Roberson said...

Sioux--I've started running without listening to podcasts, because I find I go much faster! But on my walks, I'm plugged in all the way. And looking over my shoulder much of the time if no one is around! Thank you for the kudos. I haven't been able to duplicate my 2017 success yet but I'm trying!

Sue--I'm glad you found this useful!

Angela--I know. It's crazy how many different ways we can share something, isn't it? Adding video and audio to the mix takes it to a whole new level. I think WOW! does a great job of this but it definitely gives you some ideas, right?! If I had thought about it, I would have taken more video on my phone of me during the actual conference. I'm kind of shy about having my phone out all the time though, so I hesitated. I don't want to be annoying. We weren't allowed to take photos of certain images they showed us from specific crime scenes, but the instructors did allow photos and videography of some things. Lesson learned for the future! I love your idea about documenting the process of working on a specific piece. I'm definitely going to do that once I go into podcast production mode!

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