Using Pinterest With a Purpose
A photo from my "Travel Writing" Pinterest Board.
I’ll admit when I first started hearing about Pinterest, I thought, “great, another social media outlet for me to learn how to use and further fuel my teeny-tiny problem with procrastination!” I stubbornly refused to check it out for a few months, thinking that what from what I saw on Facebook people mostly used it to get home décor, craft and recipe ideas. (For those who haven’t discovered Pinterest yet, it’s basically a site where users can create virtual boards and “pin” images to them on a number of topics.)
When I started hearing about other writers promoting their Pinterest pages, I begrudgingly decided to poke around a little and see if it could benefit me in any way.
Here are some ways I’ve seen other writers use Pinterest:
1. Bloggers/writers can showcase products/books they are giving away on their blogs.
2. Authors can feature their book covers and promote new releases.
3. Writers share photos of their writing spaces and include images from their daily lives (books they read, shots of coffee and teacups, inspirational quotes, etc.)
4. Freelance writers can take snapshots of their magazine clips and create a board as sort of an online portfolio.
5. Bloggers can drive traffic to their blogs by pinning photos from their posts on Pinterest and including a link back to the blog.
So as you can see, Pinterest can be a very useful tool, whether you are a published author, freelance writer, aspiring novelist or a social media maven. I started out by creating virtual pinboards for my two works-in-progress as opposed to cutting out pictures from magazines. I included photos of the towns where the stories take place and even pinned photos of a few actors I would cast in the movie version of my books. (Hey, a girl can dream, can't she?) I also pinned photos created from song lyrics, because I have many playlists I use when writing fiction.
I also had an “aha!” moment where I created a board called “Travel Articles.” I uploaded photos that I’ve used with my travel pieces and included a link to a blog post I wrote on that topic. Since I first started using Pinterest, I’ve come up with even more ways to use Pinterest to promote my writing but they will have to be put on the backburner until I have more time to execute the ideas.
Are you on Pinterest? What do you use it for? I’ve love to hear how you’ve used it to promote your writing or provide inspiration for your fiction/nonfiction.
Renee Roberson is an award-winning freelance writer and editor who blogs at Renee’s Pages.