- Where does my audience hang out? My audience is teenagers and adults that like to read YA. Online, these two groups of people hang out on different social media sites--Facebook, Twitter, Pinterest, Tumblr, Instagram--visit well-kept-up blogs, and read their email.
- How can I reach libraries? Librarians can really be your friend--how can I get this group's attention?
- How can I get reviews from my target audience? I've started giving teenagers free copies in order for an exchange of a review. I want honest reviews, but I am providing a copy.
- What physical events can I do to get in front of teens? Do they go to library events or book store signings? Or is this a waste of my time? Maybe I can serve on a panel with more popular YA authors or create a writing workshop for teens who want an outlet.
- There are a lot of YA "reader" blogs--I can do a blog tour on these blogs to let readers know about my book.
So, if you have a book out, do you have a marketing plan? What's on it?
7 comments:
Margo--It sounds like you've got all your considerations covered.
Since it has a baseball theme--and a Cubs theme--I have some baseball-related questions.
When there are those "parties" in the lots before baseball games--where people set up little BBQ grills and drink--are they only home team folks, or are some pockets made up of visiting team fans?
What about Chicago pre-game parties? And are there events at Wrigley Field (It hasn't been replaced, has it? I am a know-nothing when it comes to sports.)that you could hook up with? I know that would be a drive, but I imagine if you paired up drinking (beer, by the Cubs fans) and their rabid loyalty, along with a clever spiel from you, and parents who are crazy 'bout the Cubs could be enticed to buy a book for their kids, since the Cubs tradition needs to be passed onto the next generation.
Margo--I bow down to you, you prolific author. Good luck with the new book.
Sounds like a great plan, Margo. I like Sioux's idea of hawking books to the tailgaters!
Tailgate parties. I racked my brain, thinking Trunk parties? Car lot parties? I knew those weren't it, but my head wouldn't cooperate. And then Renee spewed it out effortlessly...
Which is funny, Sioux, because I'm not sure I've ever been to a tailgate party in my entire life . . .
I guess I'm going to have to take a roadtrip to Chicago. . .
Hey Margo -- Wasn't that you hawking your book in front of Ballpark Village today?? :)
Right--I missed that opportunity, huh? :) Instead I was trying to get people to buy it at Tea with Cinderella. :)
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