Okay! Put the stripper music away, that's not what I meant. I'm talking about enticing readers about your book projects even before its published. This is a huge part of marketing and promotion because you're building a readership early on by increasing an interest in the story.
You don't have to do that much, really. For example, when I signed the contract for my adult thriller/suspense novella Out Of Sync (coming out next week), I told my followers on Twitter and Facebook. As the book went through its editing process, I shared how things were going, answered questions about the storyline, shared edited snippets, shared the synopsis and even talked about the cover when I first saw it: "Oh my goodness! It is amazing!" Then, of course, I shared the final cover when it was finished. I didn't realize it as I was going along but I was delving into the promotion tool of teasing, and it was working to increase future readers/buyers of my book! Doing little things like that all the way up to the day the book is published increases your followers, peaks readers' interest and, most importantly, leads to better sales.
Cheryl Tardif shares a wealth of tips on how to tease your readers on her marketing blog. As an author, publisher and expert book marketer, she knows a thing or two about selling books. I highly suggest checking out her post on teasing and take some notes.
Well, that's it for me for today. I'm off to work on the edits for my young adult suspense/paranormal, Dark Water, coming out in late summer. Be prepared to be teased.
Keep writing!
Chynna
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