Showing posts with label selling books. Show all posts
Showing posts with label selling books. Show all posts

Reviews - the Book Building Blocks

Saturday, February 10, 2018
How many books will I sell if I do a WOW! Women on Writing Book Blog Tour?

I wish I could easily answer this question, because it's one I am asked quite often. It reminds me of the chicken and egg question of old. Especially with Amazon and how the entire Amazon process works, you aren't going to sell books until you have high ranking reviews, but how do you get high ranking reviews if you haven't sold any copies? Which comes first, the chicken or the egg? or should I say the sales or the reviews?

Here's where a WOW! Women on Writing Book Blog Tour comes into play. We get your book into the hands of readers and reviewers. Truthfully, you may not sell any copies during your WOW! tour. It's also impossible to track how many copies you sell as a result of the tour. There's not a simple math problem saying "Spend $350 on a WOW! tour and sell $500 worth of books", but I can say for certain that successful authors have turned to us for tours again and again because we get their books into the hands of readers. Their name as an author as well as the title of their latest book get shared on social media and become popular. Our readers review the books on their blogs but also on Amazon and Goodreads. It's these reviews and reviewers that help build a solid foundation for future sales.

Whether you've publishes with a small press, self published, or used one of the large presses, you can benefit from more reviews. A WOW! tour is one of the easiest way to get these reviews. We do a lot of the work for you. But don't take my word for it. Here's what Karen Jones Gowen said to a group of fellow authors on Facebook:



Has anyone else tried WOW Women on Writing for blog tours? 

I used them for my novel Afraid of Everything, and thought 
Crystal Otto was fantastic. I highly recommend them and her!



Eric Trant responded to the above post saying:


Ditto. This is my third tour. Great way to launch. (referring to Risen)

and he went on to say:
Yall contact me directly if you have any questions or need references
 for Crystal and WoW. Also, GUYS, don't let the name fool you. 
Women on Writing is open to men, too. 
I've had nothing but great experiences with them.


David Kalish had this to say:


I had a positive experience with the WOW blog tour Crystal arranged for my novel 
The Opposite of Everything. She stayed on top of everything, 
as friendly and organized, and gave me solid blog 
exposure at what I thought was a reasonable price

B. Lynn Goodwin recently wrote on her FB Author Page:

Fun to be on this tour!  (for her book Never Too Late)

We've had plenty of authors return to us with each book they've published. And I'd like to add that you don't have to be a female author to benefit from WOW! Women on Writing and our connections. David Berner and Eric Trant are both working on new books that will touring with us this year!

Drop us a note (at blogtour@wow-womenonwriting.com ) and let us know what you loved about your book blog tour with WOW! or let us know what you're working on and how we can help you this year! Let WOW! be part of your book and your success; together we can build a solid foundation with reviews!





Crystal is a council secretary and musician at her church, birth mother, babywearing cloth diapering mama (aka crunchy mama), business owner, active journaler, writer and blogger, Blog Tour Manager with WOW! Women on Writing, Publicist with Dream of Things Publishing, Press Corp teammate for the DairyGirl Network, Unicorn Mom Ambassador, as well as a dairy farmer. She lives in Wisconsin with her husband, five young children (Carmen 10, Andre 9, Breccan 4, Delphine 2, and baby Eudora, two dogs, four little piggies, a handful of cats and kittens, and over 230 Holsteins.

You can find Crystal riding unicorns, taking the ordinary and giving it a little extra (making it extraordinary), blogging and reviewing books, baby carriers, cloth diapers, and all sorts of other stuff here, and at her personal blog - Crystal is dedicated to turning life's lemons into lemonade!

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Selling Online - Ecommerce Shopping Cart Basics

Wednesday, June 18, 2014
by Karen Cioffi

If you’re selling anything online, you’re considered part of the ecommerce business arena, and you absolutely need an electronic shopping cart. But, how does it work and what type of cart do you need?

An electronic shopping cart is simply a software program or code from a shopping cart provider that you can use on your website. This program or code allows visitors to select products and make purchases directly from you.

Webopedia explains that there are two basic forms of shopping carts. “Shopping carts can be sold as independent pieces of software so companies can integrate them into their own unique online solution, or they can be offered as a feature from a service that will create and host a company's e-commerce site.”

So, you can either use a standalone piece of software on your own Web server or you can use code from an e-commerce shopping cart provider/service. Either way, you’ll be able to sell from your website.

Along with its convenience, allowing you to sell digital and tangible products from your website, research shows that using an ecommerce shopping cart increases sales.

In 2009, PayPal conducted an internal study of 79,000 small merchants. It was discovered that adding a shopping cart increased their PayPal volume an average of 19% over a two-year period.

That’s a pretty nice sales increase.

It’s important though to realize that the shopping carts themselves don’t process payments. It’s the service you use that allows the payment process to go through.

The Simplest and One of the Cheapest Ways to Sell from Your Own Website

I’ve used PayPal for quite a while now and can attest that it’s easy and effective.

With the PayPal ecommerce shopping cart process, you create the shopping cart yourself. The instructions are simple to follow and you have a choice of using a single item Buy Button or a Drop-down Menu for multiple products or services. And, as with all services, there is a fee. PayPal charges 2.9% and .30 cents per transaction. That’s not bad for all you can do with this service.

The PayPal system also has everything you need to customize your cart:

• Tax
• Shipping
• Discount and coupon codes
• Payment options
• Tracking
• Invoicing
• Testing before you go live
• And, more

In fact, PayPal is so popular a number of ecommerce shopping cart services have partnered with PayPal for their payment process. And, you can accept payments with your mobile device through another of PayPal’s services.

If you’re a WordPress user and want a plugin that uses PayPal, you can checkout:
http://wordpress.org/plugins/simple-e-commerce-shopping-cart/

Other Options

If you like the PayPal system, but would rather not have your customers sent to its site during the purchasing process, you have options.

PayPal has partnered with several shopping cart services, such as Cashie Commerce and 3D Cart. Using another service has its benefits, one of which is keeping the buyer on your site through the purchasing process, but there’s a drawback to it, an additional cost.

These services charge a monthly fee, along with a percentage of each transaction. This is on top of the PayPal fees. So, be careful when looking into this process. Be sure you’re making enough sales to warrant the additional costs involved.

Keeping it Simple

No matter which ecommerce shopping cart system you use, simple is the way to go online. You want the essential features in a shopping cart without making it too complicated to use. The process needs to be easy to use with clear instructions.

If you haven’t yet taken the ‘sell on your own website’ move, get started now. Simply do an online search for carts or you can check out PayPal.

Remember, nothing ventured, nothing gained.

***
For guidance on creating an effective web site, blogging for success, creating an e-book and more, join Karen Cioffi's class for writers. CREATING AND BUILDING YOUR AUTHOR-WRITER ONLINE PRESENCE: Website Creation to Beyond Book/Product Sales starts Monday, July 7th.

Details and enrollment are available on our classroom page.


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Selling Books: What's Tags Got To Do With It?

Thursday, August 02, 2012
There are little things that we can do to help authors, and in turn, help them sell a couple books. Like checking off tags—a small task that can reap big benefits.

But What Are Tags?

Let’s say you’ve just finished a book and you think it’s swell and you want to help the author optimize her/his web presence. So you find the title on Amazon, then you scroll down past the basic info, past the reviews, perhaps past a few more sections, and then bam! Say hello to the Tags.

Here are the tags for the book, Love Comes Later, currently on a WOW! blog tour:

Tags Customers Associate with This Product

Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below.
contemporary romance(7)multicultural romance(7)london(6)middle east(6) olympics(6)qatar(5)romance(5)kindle free(1) kindle freebie(1)      Agree with these tags?

So tags are keywords or labels. They have tons of uses and you can find out more here. But you want to know what tags have to do with selling books.

Why Tag?

When you click on a book’s tag, you’re sending a vote. You’re saying, “Yes! I agree this book is about this label or that label.” The more times a particular tag is clicked (like contemporary romance), the more that book will show up in searches (of contemporary romance). So checking the tags helps that author’s book get more exposure. Easy, right?

And authors, you can help yourself by tagging your own book! You can add up to 15 tags, and you make it a little easier for your readers to vote when they can click on that “Agree with these tags?” button.

Is That All There Is To It?

Well, you have to be signed in to your Amazon account for your tags to register. And your tags will only count on whatever edition of the book you tagged (ie. hardcover, paperback, Kindle). And really, you should read the book so that your tags are accurate.

But, yeah. That’s it. So check those tags—and help sell a book!

~from Cathy C. Hall

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