by Karen Cioffi
If you were to ask any marketer what the most important online marketing strategy is, each one is sure to say: Get traffic to your website.
Why is this such an important element of your online platform?
Well, without website traffic . . . no one will know what you’re about or what you’re offering.
So, how do you go about getting that traffic?
Below are 5 simple strategies to use.
1. You’ve got to blog. There’s no way around this one. You need to generate ‘valuable’ content on a regular basis.
2. Make your blog posts search engine and reader optimized.
If you’re wondering what this means, it simply means to use relevant keywords and format the post for easy reading.
An example of using relevant keywords: suppose your article is about cooking French food. You will want to include “French food” or “French cooking” in the title, the first paragraph, and near the end of the post.
3. The next essential element is to share those great articles you write to all your social networks. You should have accounts with Facebook, Twitter, Pinterest, and GooglePlus. While there are many others, these are a few of the biggies.
Sharing on social media will help broaden your marketing reach in leaps and bounds.
4. Visit other bloggers’ sites and leave comments. Be sure to actually read the article you’re commenting on. If your comment is interesting or informative, the author and/or other commenters may click on your link – bringing traffic back to your site.
5. It’s still a good idea to use article directories to generate more traffic. It gives you another pond to fish at - each of these directories has its own set of readers. And, many of the directories allow reprints, so simply use your blog post.
A few of the top directories to use are: eHow; Hubpages; Ezinearticles; Examiner; Articlebase; and Technorati.
When using article directories, be sure to include a brief, but effective bio in the provided resource box. And, include a link back to your landing page or sales page.
There are lots and lots of other article directories you can use, just do a Google search.
These are some simple ways to bring traffic to your website to gain visibility and authority. Keep in mind that marketing is an on-going journey. Just keep producing that content. And, be sure it’s valuable enough so others will want to share it.
Karen Cioffi is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and manages Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.
Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.
In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.
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Why is this such an important element of your online platform?
Well, without website traffic . . . no one will know what you’re about or what you’re offering.
So, how do you go about getting that traffic?
Below are 5 simple strategies to use.
1. You’ve got to blog. There’s no way around this one. You need to generate ‘valuable’ content on a regular basis.
2. Make your blog posts search engine and reader optimized.
If you’re wondering what this means, it simply means to use relevant keywords and format the post for easy reading.
An example of using relevant keywords: suppose your article is about cooking French food. You will want to include “French food” or “French cooking” in the title, the first paragraph, and near the end of the post.
3. The next essential element is to share those great articles you write to all your social networks. You should have accounts with Facebook, Twitter, Pinterest, and GooglePlus. While there are many others, these are a few of the biggies.
Sharing on social media will help broaden your marketing reach in leaps and bounds.
4. Visit other bloggers’ sites and leave comments. Be sure to actually read the article you’re commenting on. If your comment is interesting or informative, the author and/or other commenters may click on your link – bringing traffic back to your site.
5. It’s still a good idea to use article directories to generate more traffic. It gives you another pond to fish at - each of these directories has its own set of readers. And, many of the directories allow reprints, so simply use your blog post.
A few of the top directories to use are: eHow; Hubpages; Ezinearticles; Examiner; Articlebase; and Technorati.
When using article directories, be sure to include a brief, but effective bio in the provided resource box. And, include a link back to your landing page or sales page.
There are lots and lots of other article directories you can use, just do a Google search.
These are some simple ways to bring traffic to your website to gain visibility and authority. Keep in mind that marketing is an on-going journey. Just keep producing that content. And, be sure it’s valuable enough so others will want to share it.
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Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.
In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.
>>>>Join Karen Cioffi's upcoming online class, BECOME A POWER-BLOGGER AND CONTENT WRITER IN JUST 4 WEEKS. Visit our classroom page for details and enrollment.
