Showing posts with label scams. Show all posts
Showing posts with label scams. Show all posts

Scary Scams

Thursday, September 08, 2022

October doesn’t have the corner on the market when it comes to scary stuff. Just a few weeks ago, on a hot summer evening, my brother and his wife had the scare of their life.

It was past 11:30 when my sister-in-law’s cell phone rang, waking them from a dead sleep. The name on the phone came up as their thirty-something daughter. She and her husband live in the same city but across town from them. It was unusual for a late-night call so hearts were already racing. My sister-in-law answered her cell to hear this: 

 “DON’T HANG UP, DON’T CALL THE POLICE, DON’T SAY ANYTHING OR I’LL KILL HER!”

It was a male voice, angry and shouting. My brother jumped from the bed and while the caller continued to yell obscenities and threats into the cell phone, my brother called the police from his cell phone. The police told him that this call was very likely a scam; they had had several reports of this activity. A quick phone call to his daughter confirmed that they were fine. My sister-in-law hung up. They didn’t go back to sleep that night. I’m not sure they’ve had a good night’s rest since. 

Here’s how the scam works: Hackers are able to get into a cell phone’s contacts and make a call so that it appears they’re calling from a known number. They’ll typically look for parent/grown child relationships. (Easy if you have your parents in your phone as “Mom” or “Dad.") Eventually, they’ll demand money to assure a loved one’s safety. The callers are impossible to track. It’s straight out of the movie, Taken, and a heinous, not to mention illegal, way to make money. 

I asked my brother if he called the local TV station about the incident but he thought a story had been done recently. Maybe that was the case; just a week or so later, I came across a news report about this same scam in the metro Atlanta area. Still, not everyone will see the news so it’s important to get the word out. 

Of course, these sorts of scams—preying on our worst fears about loved ones’ safety—have been around for quite a while. They work best on people who are trusting and technologically uninformed. The same sort of thing happens to writers every day. 

I can’t tell you how many writers I know who, in the early days of self-publishing, paid thousands of dollars for something they could have ordered from the printing department at an office store—for less than fifty dollars. 

 And though publishing scams are still ubiquitous, there are plenty of other scams that target writers. (See Writer Beware, an excellent and exhaustive database sponsored by SFWA.) These scammers are getting more and more creative, too.

Last month, an author friend was contacted by a teen about a “literacy initiative.” After praising her books, she asked the author to send her books and “support.” When my friend had been unable to find the initiative online, she asked for proof of legitimacy. The young woman has not been heard from since. 

I suppose there will always be people out there who will prey on our hearts and our vulnerabilities. So keep yourself informed! Do your homework! Always check for legitimacy and/or reviews of any organization or business before giving them anything. 

And when you do hear of a scam, spread the word. When you know the truth, it’s not as scary out there.

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Be Wary of Marketing Offers for Your Books

Sunday, October 10, 2021
 
You know that saying, "If it's too good to be true, it's probably too good to be true"? I was reminded of it recently when checking my email, and I thought: This subject would make a good WOW! blog post. Probably other writers are receiving emails like this or will be soon, and so let's discuss...

These are the kinds of emails I'm talking about:

Dear Ms. Dill:
We want to market Finding My Place for you. It is such an excellent book! We will put your book in front of thousands and thousands of our followers on Twitter by tweeting about your book every day for XX days for $XXXXX dollars. Don't wait. 

Sincerely,
Book Marketer Extraordinaire

#eyeroll

I'm not trying to be mean or condescending. I know that there are some legit marketing firms out there, including services that help authors promote books. But I also know that if someone is contacting you to promote a book that is not famous and where you recently promoted it yourself through a legit eNewsletter, most likely, this is not a good deal. And I also know that tweeting your book title with a link to a bunch of people who may have no interest in your type of book will not sell books. It just won't.

Even if the above email came and the person said they would do it for $1 or $5, I wouldn't do it. Most likely, here's what happened. This person subscribes to a newsletter for children's books that are being offered for free or a discount. They saw that I ran a promotion on Finding My Place. They Googled my name, and they found my website, where I have my email address. Then they emailed me and made me feel "special", so that they can send out tweets that no one will care about, and they can take my money. 

My point? If someone is emailing you and asking you to market something for you for $XXXX, I wouldn't do it. In 999 cases out of 1000 (or maybe even 1000 out of 1000), this won't be a good ROI for you. They may even do what they say they're going to do, and Twitter may show you that they have 200,000 followers, but you have no idea if those followers are mostly bots or readers of a completely different genere you write. 

So my advice--delete those emails--send them to spam. Don't waste your time.

What does work? 

I think offering the first book in your series for free still works. I don't think it works as well as it used to because there are so many free books out there. But if you offer your ebook for free and advertise it in a newsletter for people who love that genre and free ebooks, you will get a lot of downloads, and some of those people will read the book. Some of those people will review it for you, and some of those people will buy book two. 

What are some good newsletters?

My two favorites are Free Booksy and The Fussy Librarian. There are more, I'm sure, but those are the two I always use. As for Twitter, we tweet at WOW!, and we get some love on there, but none of our book packages for authors are just for Twitter. We use our blog, our eNewsletter, Facebook, Instagram, and Twitter--plus sometimes banner ads on our website. It's a combination of strategies that works to sell books.


If you want help with marketing, it works much better if you find someone to help you. You are in charge. You find the service or the person, and you tell them what you want. This October, in the season of Halloween, you don't want a bad and wasteful book marketing service/package to scare you away from your writing career! 

Margo L. Dill is a children's author, editor, publisher, and writing coach and instructor, living in St. Louis, MO, with her fifth-grader and almost three-year-old rescue dog. You can find out more at https://www.margoldill.com. 




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Scams, Cons, and Things to Watch Out For

Saturday, June 13, 2020
From Pixabay

Writers always have to beware of scams and cons. But when times are tough scammers get more aggressive. Here are four scams that seek out unwary writers.

The Overpayment Scam

The other day I got a message from someone who said they needed a writer.

“My name is Lynn, an academic consultant. I have a speech distorting condition called Apraxia. I got your contact information online, and I need your service. Can you write an article on a specific topic for an upcoming workshop? The article, printed as a handbook, will be given to the attendees of the workshop. I have a title for the article and an outline to guide you. Please contact me for more information.”

Alarms went off. Why did I need to know this person had Apraxia? If this person got my contact info online, why not e-mail me vs using the form on my website? I don’t write white papers so unless this was an article about an area I specialize in . . . why contact me?

When I googled the message, I found a blog post on overpayment scams. The scammer agrees to pay half your fee up front. The check comes on the weekend but isn’t for half the fee. It is for the whole fee. They e-mail and ask you to hurry up and deposit it. When you do, they contact you with regrets and ask that you repay the excess. They send you a counterfeit check on a fake account so the deposit will not go through. But when you repay them, from your legit account, they get your money. Sneaky!

Fake Agents

Friday I also caught word that a fake agent is contacting people and offering representation. Given the fact that these people have not contacted Mr. Fake Agent, I hope that they are suspicious. If an agent you don’t know contacts you, do your research before responding unless of course your response is ‘no thank you.’

Sometimes bogus agents request payment up front. They may say that they need the money to make copies or pay postage. I’m surprised this one still works given how many submissions are electronic. Why do they need stamp money? Besides, a legit agent get paid when you get paid.

Bogus Book Doctors and Editing Services

This one highlights why you should research agents and publishers before making contact. Apparently some fake agents and editors will praise the project they are rejecting. It is so original or almost ready. It just needs a bit more polish.  
Then they offer their services as a book doctor or recommend a specific book doctor or editing service. There is nothing wrong with telling a writer their work isn’t ready for publication but when an agent or publisher recommends a specific fee-based service? Get suspicious.

Equipment fees
I’ve not seen this one personally but I found warnings in several articles. Apparently, when you apply for a job, you are told that you’ve got it but first you need to pay an ‘equipment fee.’ I have no idea what type of equipment this might involve but they collect your money and then . . . silence.

Whether you write white papers, fiction, or essays, your work, time and effort are precious. Don’t let someone take advantage of you.

--SueBE
Sue Bradford Edwards' is the author of over 25 books for young readers.  To find out more about her writing, visit her blog, One Writer's Journey.  

Sue is also the instructor for  Research: Prepping to Write Nonfiction for Children and Young Adults (next session begins  July 6th, 2020) and Writing Nonfiction for Children and Young Adults (next session begins July 6, 2010). 
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