Showing posts with label marketability. Show all posts
Showing posts with label marketability. Show all posts

How To Win Contests (Or At Least an Honorable Mention)

Monday, September 16, 2019
I sometimes get the opportunity to critique manuscripts for contests; I might be asked to give feedback on essays or short fiction or novel excerpts or even picture book manuscripts. It’s not always easy to find the best manuscript, but there are two basic flaws that’ll quickly kick your work out of the competition:

Same Old, Same Old

I don’t care whether you’re writing an essay or a picture book, you’ve got to bring something unique. But that doesn’t mean you have to write about something that’s never been done. You just have to find a way of making the same old, same old different.

Take, for example, something as simple as fingers and toes. There have been a gazillion picture books written about ‘em because—big surprise—little kids and the adults who read to kids are downright smitten with fingers and toes.

So you want to write about these darling digits because it’s a proven seller and also just because you love the idea of fingers and toes. How can you make your book different from all the gazillion of books already out there? Start with making sure you know what’s already been written and then let your imagination go wild! Don’t worry about being “wrong” so much as just letting your creativity run rampant. That’s where the golden best-sellers are born.

Because here’s the bottom line (which is always about money, isn’t it?): there’s a strong correlation between uniqueness and marketability. So when an agent tells you that it only takes a first page, or maybe even a first paragraph, to know if they’re interested, it’s because of the uniqueness/marketability factor. The same old, same old will get a pass every time. Bring something unique to make your manuscript stand out and you’re halfway to the prize. (And as an added bonus, you’ll probably have found your hook.)

But Is It A Story?

Do you have a friend who loves to tell stories but at the end of one of these “stories” you find yourself asking, “Is that it?”

Oh, dear. Some people just don’t know how to tell a story. But good storytellers do; they know the way story works. They start at the beginning, with a character who’s got trouble. So much trouble! You can’t help wondering, “So then what happened?” The storyteller continues, building tension, until you’re on the edge of your seat. And finally, the story comes to a gratifyingly good end and you’re all like, “Wow!” Or maybe you laugh or cry or sigh. The point is, a good story always has the reader asking, “So then what happened?” Until the story finally comes to an emotionally satisfying conclusion.

You can play around with all the elements, whatever your form. Maybe your protagonist is a force of nature, maybe you have four different points-of-view, maybe you time travel, going back and forth in settings from one century to the other. But through it all, you have to have a good story. Without a story, you’ve just got observations. And possibly an agent who says, “Is that it?”

So before you spend days, months, or years of your life fixing a wonky rhyme or making a character more engaging, make sure your manuscript is worth it. Give it something unique and make sure you have a story. And then sit back and start winning contests (or at least an Honorable Mention)!

~ Cathy C. Hall


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Writing Locally for National Markets

Wednesday, February 11, 2015
What do you write?  History?  Parenting?  Gardening?  No matter what you write, publishers want something new, something they and their readers haven't already seen. This makes sense, but if you are trying to break into a national market you have to find something with . . . can you guess? . . . national appeal.

I write a lot of history and coming up with something that is both unknown and has broad appeal is tough. After reading Don Brown's Henry and the Cannon's (Roaring Brook Press), I have a much better idea how it should be done. He found an unknown person with a local story (Boston), but the story involved a national event and a big name.

If you already know about Henry Knox then you're way ahead of me. I had no idea who he was until I read this book. When Washington (yes, George Washington) was trying to take Boston from a larger, better armed British force, he and his officers realized that cannons would solve it all. Benedict Arnold (yes, that Benedict Arnold) had captured Fort Ticonderoga, 300 miles away. Knox was the man who said that he, in spite of 300 miles of winter weather, could get the cannons from Point A to Point B.

Before she read this book, the editor had probably never heard of Henry Knox. Brown gave her an irresistable hook -- an event of national importance (American Revolution) and two big names (The mighty George Washington and traitorous Benedict Arnold).

If you are interested in selling history, consider -- what big events or people have ties to your area? 

I'm in St. Louis, Missouri which means that I can easily hook into the Louisiana Purchase and through this Thomas Jefferson, Lewis and Clark as well as the Civil War, Teddy Roosevelt, and Charles Lindbergh. I came up with that list off the top of my head on half a cup of coffee.

This same technique can apply to home decorating (local business, national trend), gardening (local success/innovation, national trend) or science writing (new discovery, national problem).  What hooks can you use to turn a local story into a national sale?

--SueBE

Sue Bradford Edwards teaches our course, Writing Nonfiction for Children and Young Adults.  The next section starts on March 2nd.
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