What I've Learned Working on a Weekly Newspaper

Writing for a weekly newspaper provides valuable lessons for writers of all genres.

My first writing break came when I was in high school. The local weekly newspaper asked if I would write a first-person sports feature about a Univeristy of Nebraska football player who was friends with my family.

I was 16 years old, determined to go to law school and eventually, write the Great American Novel.

Fast forward four decades. I'm a full-time freelancer, working the regional beat for the area's daily  newspaper. I write for other publications, too, but when you write from the comforts of your home office, you develop your own rhythm.

In July, the local weekly (which owns three weekly papers covering four communities) asked if I could cover a few stories. In November, I was named managing news editor of the Clearwater Record-Ewing News. Now, these two towns are separated by approximately eight miles on the highway. One has a population of approximately 387; the other, 419, based on 2010 census records.

Working on this weekly newspaper has taught and reminded me of several key lessons that are pertinent to writers of any genre.

• Know and use the stylebook. No matter what publication I write for, they use a specific stylebook (AP, CMS, etc.) and some take it to another level and have their own stylebook based on the original. If you are unsure of a writing rule, use the stylebook. It will make the proofreader's job so much easier!
• Determine your audience. The weekly has a wide age range of readers. We cover school events of all sorts, we cover town news stories (think human interest), and we cover what I consider breaking news items - fires, accidents, etc. Since a locally-owned weekly paper is the core news source representing the town, it's important to include a wide variety of coverage.
• Build your online presence. Have a website, update it frequently, and use social media to promote your work.
• Network, network, network. Since I live near both communities, I knew a number of "officials" from the area, like town clerks, police and fire chiefs, school officials. Now, I talk with school officials weekly to receive updates. I know who to call for information if there's a fire on Thanksgiving Day or if the town is holding a special election. Keeping those communication lines is important, not only for the current story, but for future reporting.
• Be accurate. It's a basic rule of Journalism 101: Check and double check facts. 
• Creativity counts. Even if you're covering the city council meeting, you can use creative lede to draw reader attention.
• Localize a national news story. Application of journalism at its finest. Look for a local angle to national headlines. When you personalize reporting, you increase readership. And trust me, there's been a lot of national news lately that affects everyone. 

Writing for a weekly has made me a better writer. Perhaps it's the perfectionist in me, but I used to agonize over a story's lede, let it simmer for an hour - or even a day - before I'd commit to the details of the story.

Not any more. Writing for a newspaper has forced me to focus on the immediate story, collect my thoughts, and prioritize. It's a good push for any writer.

You don't have to work at a newspaper to put into practice the lessons I've learned. Apply these principles to your writing and writing career, and you'll notice a difference.

by LuAnn Schindler 

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Localize Writing and Cash In

Dreaming of your big break? Waiting to see your byline in The New York Tmes or Washington Post? Maybe seeing your name grace the pages of Cosmo or Ladies’ Home Journal or Sports Illustrated keeps you motivated.

Until you break into those national markets, smart writers localize and cash in.

Think regional publications, local websites, area newspapers.

I was lucky. When I began freelancing full-time, I broke into a national sports and fitness magazine. Within two months of my initial conversation with the editor-in-chief, I received contracts for three feature pieces.

And, I received payment up front.

At the same time, I knew if I wanted my writing career to grow, I would have to work hard and find other publications to supplement my income.

Besides, it never hurts to have a steady income stream.

How did localizing help?

I landed a steady gig at a regional newspaper, a state-wide magazine publishes a couple of my articles each year, and I launched a newspaper column geared to small weekly newspapers.

Don’t overlook the neighborhood newspaper or budding website promoting a local business. You can snag local writing gigs by keeping these points in mind.

• Develop your expertise. I’m a history nut and I enjoy current events. I’ve parlayed my interests into multiple magazine and newspaper articles, photo layouts, blogging gigs, and website writing.
• Establish relationships. So, you don’t know the editor of the local press? Go introduce yourself! Network!  I didn’t know the editor or staff of a regional magazine, but once I pitched a story and spoke with him on the phone, I made a point to learn the hierarchy of their editorial staff. Now I know not to send a query to the assistant editor. I would not have know that if I hadn’t taken a vested interest. 
• Fine-tune your pitch.  Don’t count out any ideas. A friend who is an avid reader landed a book column in a local newspaper! One trick that helped land a steady assignment was analyzing what was covered in-house and what work was farmed out to freelancers. Once you see what needs a publication has, you can adapt your platform to fit their needs.

I still haven’t ended up in The New York Times or the Washington Post, but I will eventually. Each article I investigate for a local market builds my resume and adds exemplary clips to my portfolio.

What local markets have you pitched?

by LuAnn Schindler. Read more of LuAnn's work at her website. Graphic by LuAnn.

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