Mood Altering and Mood Setting Drinks

Eyes open-coffee in hand. This is the way many people start their day. Some prefer tea or cola, but most crave some kind of heart pumping caffeine.

The chill of fall hits the air; hot chocolate comes to mind or perhaps hot apple cider. Christmas conjures up visions of eggnog or hot tea and Champaign rings in the New Year. Some people are teetotalers and others are milk chuggers, and some are both. People have drink preferences and so do characters. That preference may reveal much about who the character is and where she came from.

Think about the man who was dubbed “Public Enemy Number One”. This is how the New York Times described him right after he’d been found guilty of tax evasion. "Capone tried to smile again, but the smile was bitter. He licked his fat lips. He jiggled on his feet. His tongue moved in his cheeks. He was trying to be nonchalant, but he looked as if he must have felt--ready to give way to an outburst of anger. It was a smashing blow to the massive gang chief. His clumsy fingers, tightly locked behind his back, twitched and twisted."

Imagine what Al Capone drank. How would he hold his glass? Wikipedia states  wealth permitted Capone to indulge in a luxurious lifestyle of custom suits, cigars, gourmet food and drink (his preferred liquor was Templeton Rye from Iowa), jewelry, and female companionship.

Miss Marple seems to have a lot of Agatha Christie’s personality and they both loved tea. The perfect hair, impeccable dress and marvelous posture is the image I have of them as they sit on the edge of their settee and sip tea. One lump or two, cream or lemon for your tea--care for a fresh pastry?  

This Agatha Christie  game site describes her novels as being like stepping back in time to a refined and glamorous age where gentlemen in natty suits drink martinis, cigarettes are in holders, and stories are written on typewriters. Dead Man's Folly, is careful to preserve the right atmosphere in both time and place.

Carolyn, my West Virginia character loves fresh brewed “Sweet Tea” in the summer and hot “Apple Cider” in the winter. What is your character’s favorite drink? Do your antagonist and protagonist share a favorite drink? What’s your favorite drink?

Resources:

Wikipedia

Jayisgames

Photos:

Cider *creative commons, Seattle Coffee Gear/brownbean.com

Christie *wikimedia.org

Capone *slated.org

Read More »

3 comments Cherley Grogg, Christmas drinks, coffee, cold weather writing, Drinking and Writing, drinks, emotional hot buttons, mood, moods, New Year's drinks antagonists, protagonist, Tea, whiskey

Pushing All the Right Buttons

As women, we already have a corner on the emo market. Actually, if you are anything like me, you can pretty much set a clock (or at least a calendar) by exactly when your mood swings are about to reach E-ticket carnival ride proportions. Something someone says, something you read, something you see, can trigger an emotional response. The key is to find a way to understand and use your emotional hot buttons. Once you recognize what stirs your thoughts, your ire, your passion--then you can begin to craft those emotional hot buttons into your stories and use them to create the same feelings in your readers.

The same technique with a slightly different angle can be used when you apply it to marketing. Analyze the things that make you respond positively and negatively to things like advertisements and book cover copy. Once you figure out what makes YOU want to purchase or read a book, then you'll be able to craft your marketing materials to appeal to other readers in the same way.

Marketing expert, Penny Sansevieri explained it well in a recent article that I will share with you.

Tapping into Emotional Hot Buttons
~~~~~~~~~~~~~~~~~~~~~~~~
I talk a lot about "tapping into emotional hot buttons"--so much so that in a recent class I taught an author stood up and said: "Ok, enough already! Everyone talks about emotional hot buttons but what are they?" Good question and I suspect it's one many of us in marketing forget ourselves from time to time. So let's look at some of these emotional triggers. What makes people buy, read, or join whatever it is we're selling.

We want what we don't have. This is pretty basic. We want what we don't have. We want more money, we want to be fitter, healthier, sexier, smarter. Some of us (ok, most of us) want more time. We also desire to be popular (come, admit it, even the most modest of us desire popularity). We want more security but we also want to have more fun. We want to be smarter and with all the data out there, we want to be "in the know."

We want to keep what we have. Once we have whatever it is we desire, we want to keep it. Books on keeping relationships strong, keeping marriages working, staying on your diet, keeping the weight off, keeping your job, whatever it is—these thousands of books are a testament to the fact that once we have what we want, we don't want to lose it.

We want to avoid stuff we don't like. Let's face it, we've all 'copped out' at some point or another. We want it the way we want it and the icky stuff, well, let's avoid that altogether. How can you help someone avoid doing stuff they don't like? Thousands of books have been written on this topic. Everything from reframing, to repositioning a particular topic, even less painful ways to end a relationship.

We want to be liked. It's a pretty standard human emotion. We want to be liked, or at the very least respected. Being 'in the know' makes us liked, doing and saying the right things in social situations makes us likable. While some would argue "I won't sell my soul to be liked," it's still a very strong thread in our culture. From buying the right shoe, to purchasing the right house. We want to be liked or rather, like everyone else.

We want to be unique. On the heels of the above statement this may not make sense, but in a world of sameness we also want to be unique. Not so unique that we're walking down the street with pink hair (with all due respect to my fabulous hairdresser who from time to time dons a pink-do), but we want to be seen as individual, and independent. You'll see a lot of this in car commercials. The next time one of the car manufacturers is trying to sell you a car on TV, watch the ad closely. In not so subtle ways they'll tell you the car is what everyone else wants or has, and yet at the same time it has your own personal thumbprint of uniqueness.

So now that you know what emotional hot buttons are, how to do you tap into them? Well, first off find out what your book does for the reader. Whether fiction or non-fiction it doesn't matter. There's always an emotional trigger that gets someone to buy something. We all buy from emotion, it's that simple. So figure out what the emotion is (and there might be several), and then tap into that emotion. You can tap into an emotion through engaging words on your website, through blog postings, ads, a video trailer of your book, whatever it is, if you're not pressing their buttons you're probably not making the sale either.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

***

Read More »

3 comments Annette Fix, emotional hot buttons, marketing