Showing posts with label elevator pitch. Show all posts
Showing posts with label elevator pitch. Show all posts

Why Taking a Risk at a Writer’s Conference Is a Good Thing

Saturday, February 23, 2013
I’m at a writer’s conference this weekend, and at first, I was disappointed that several of my good friends wouldn't be attending this year. But then I thought, that’s okay. I won’t play it safe. You see, when I don’t know many people at an event, I’m sort of a different person.

It’s funny but true. I stand a little taller, I smile a bit more. I can’t be lazy, falling back on the old reliables. When I look around and don’t recognize anyone, I have to put my best foot forward. I want to make a favorable first impression, so walking into a room full of strangers definitely keeps me on my toes.

Now, maybe you’re wondering why I bother. After all, we go to writer’s conferences to learn writing stuff, right? Isn't it enough to find a chair and take copious notes at the workshops? Maybe pay extra-close attention if you've paid for a manuscript critique?

Well, yes, there’s that purpose to the conference. But a writer’s conference is also a wonderful opportunity to make a few connections. If you play it safe, you’ll never meet anyone. So you have to take the risk, and give yourself a push.

Of course, us writers are notoriously reserved. If we liked the whole social scene, we probably wouldn't be hunkered down in our cubbyholes, writing. So. How to pack a push?

Come prepared to put yourself out there. Bring business cards to share. Sit at the table where no one seems to know anyone. Polish up your elevator pitch. You may not meet many agents to pitch, but every time you meet someone new, you have a chance to fine-tune that pitch, and that’s incredibly beneficial. Because if you’re having difficulty figuring out what your novel is really about, explaining it to strangers, and getting their reactions, can be very illuminating.

Don’t forget to ask people what they’re writing. Writers may not always be the most social creatures, but I've never met one who didn't like talking about the work. And don’t be surprised if you meet a couple true kindred spirits.

Once, I overheard a writer discussing zombies. As it happens, zombies are one of my favorite topics. So we had a lively chat (Yes, I know. That was bad.). She’s a gifted novelist, and a generous writing friend—and I've bought several of her books since that conference.

The thing is, you may meet a couple editors or agents at a conference, and that’s swell. Maybe you’ll meet up in social media, and maybe some day, somehow, that connection will pay off. Meanwhile, the struggling writers you meet, the folks who live in your area and who are on that same publishing journey as you, might become your new best friends. Friends who’ll support you along the way, just like you’ll support them.

It all starts with that moment when you decide to take a risk—and say hello.


~Cathy C. Hall

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What's Your Log Line?

Tuesday, August 21, 2012
"What's your book about?"

Ever heard that line, only to resort to a spread-out, strung-together diatribe about the contents of your novel? Thirty minutes later, the friend who uttered the question has dozed off and you're still explaining the intricacies of chapter one.

When my new critique partner asked that very question, I knew I couldn't make that mistake.

So, I grabbed an idea from a college writing class from 30 years ago and narrowed my response. Short. Sweet. To the point.

I used a log line, a scriptwriting technique used to entice agents and producers to pursue your script.

Consider it an elevator speech for your book.

A log line is a spot on, short explanation that includes information about the protagonist, the protagonist's goal, and the antagonist. Keep these additional questions in mind while writing a log line for your book:


  1. What genre is your novel?
  2. What makes your main character stand out?
  3. What kick-starts the conflict?
  4. What happens to the protagonist if she fails?

A log line can be particularly helpful when attending a writing conference or pitch session, when time is of the essence and a you need to give the agent or editor a clear vision.

So, I'll ask the question once again. What's your book about?

by LuAnn Schindler. Read more of her work at her website.
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Be Thankful and Deck the Halls with...Networking

Wednesday, November 02, 2011
Today, I recived the local Chamber of Commerce's monthly newsletter and perused the calendar. It's only November, but this month alone, four meals, three meetings, two coffees, and one open house are scheduled.

Wonder how jam-packed the December calendar will be?

But as I perused these offerings to get together with business leaders, chamber personnel, and the public, it made me pause and consider how much networking can be accomplished at events like these.

If your holiday season is fastly filling up, consider using some of these tips to make the most of the thankful and merry season.

  1. Be prepared. Business cards, a writing utensil and a notebook are staples in my purse. Use them!
  2. Prepare your elevator pitch. Describe what services you offer in a few sentences.
  3. Determine your goals for the event. Do you want to cover the event for an article? Simply interested in learning new information? Hope you meet a certain individual or group of people?
  4. Be the hostess, even if you are a guest. Introduce others and help them feel at ease.
  5. Follow up with people you meet and any contacts they may introduce.
  6. Thank new sources and keep them updated about your work.
  7. Don't overindulge. A plate in one hand and a drink in the other makes it difficult to greet others.
  8. Have fun!
Networking builds business, and if writing is YOUR business, use these opportunities to expand your potential customer base and deck the seasonal halls with your writing savvy.

by LuAnn Schindler
Read more of LuAnn's work at her website.
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