Interview with Publisher Mike O'Mary of Dream of Things

Dream of Things is a book publisher and online bookstore. Dream of Things publishes anthologies of creative nonfiction and book-length memoirs. I have had the pleasure of working with and getting to know Mike O'Mary, founder of Dream of Things, and am excited to share this interview with all of you. Mike's dedication and positive attitude are refreshing and he is a pleasure to know (and I learned a lot more in this interview)!

WOW: Mike, how did Dream of Things come to be? How and why did you get started in publishing?

Mike: I started Dream of Things because I love creative nonfiction, and I wanted to publish anthologies that fill the gap between the Chicken Soup anthologies, which I regard as short and sweet, and the Best American Essays, which tend to be longer form. So the goal for Dream of Things anthologies is to publish essays that are not short and sweet, but short and deep.

One day I read an essay that I liked very much, and when I contacted the author, she told me the essay was an excerpt from her memoir. One thing led to another, and I ended up publishing Everything I Never Wanted to Be by Dina Kucera. Dina’s memoir has sold 15,000 copies to date—a real “home run” for a first-time author with a small press.

Today, Dream of Things focuses on memoirs and anthologies of creative nonfiction that align with our mission to publish “distinctive voices, meaningful books.” We publish 3-4 books per year.

WOW: Mike, what a great first time experience! How fabulous for both you and Dina! That's a great story and it's understandable why you would continue after such a success.

Can you give us the short version of your submission process and provide a link that would be helpful to authors who are interested in partnering with Dream of Things?

Mike: The submission process is pretty straightforward. There is a list of anthology topics on the Dream of Things website. If you want to submit an essay (2,500 words maximum) for one of those anthologies, you can submit it via an online form on the website.

For a book-length memoir, I ask authors to submit their best 20 pages. If I like what I see, I’ll ask to read the rest. You can submit the 20-page excerpt via the online form.

Here are some key links:

Dream of Things anthology topics: http://dreamofthings.com/workshop-2

Dream of Things submission guidelines: http://dreamofthings.com/guidelines

Dream of Things form for online submissions: http://dreamofthings.com/submission-form

WOW: As you know, I've worked closely with some of your authors on their blog tours and they all speak very highly of you, your process, and Dream of Things in general. It sounds like you've got a great system that works well.

What else sets Dream of Things apart from other companies?

Mike: Dream of Things is a “traditional” press in the sense that it is not a vanity press. I don’t believe an author should have to pay to be published.

But Dream of Things is also very “nontraditional” in some ways, mainly because the role of the publisher has changed. In a world where self-publishing is a viable option, the publisher has to go above and beyond what the author can do on his or her own. So to me, it’s about providing quality control and marketing expertise.

When I say “quality control,” I’m talking about things like professional editing, cover design, interior layout, e-book conversion, etc. Yes, you can self-publish. But if you’re going to do so, you’d better hire a professional editor to edit your work, and a graphic designer to do your cover and interior—and even then, you will have to grapple with the stigma of being “self-published.” So one of the things a good publisher can do today is to provide the author with the “umbrella” of an imprint, which ideally serves as the equivalent of a Good Housekeeping Seal of Approval. And, of course, we’ll take care of the traditional things like getting the book produced and distributed.

More important, today’s publisher needs to be the author’s partner when it comes to marketing and promotion—because even if an author self-publishes a book and does it right, the author’s work is only half done. The author still faces the daunting task of marketing and promoting the book, and that’s very hard to do on your own.

Case in point: Don Dempsey self-published his memoir, Betty’s Child, and he did everything right: he hired a professional editor…he paid for cover design and interior layout…he arranged to have his book professionally printed and distributed…he even got some good reader reviews—people compared his book to Angela’s Ashes and To Kill a Mockingbird. But the book didn’t sell.

I saw that Don had a good book—and I also saw that it wasn’t selling. So I asked Don if he would consider allowing me to become his publisher. He agreed, we released a revised edition in February, and six months later, his book is in the hands of thousands of readers and he has 125 glowing reader reviews on Amazon. The difference is that we worked together to promote the book.

The other thing I’ll say is that Dream of Things is in it for the long haul. A lot of publishers are done marketing/promoting a book after six months or so. Then it’s time to get on to the next book. But at Dream of Things, I’m constantly looking for additional ways to promote or advertise a book. Everything I Never Wanted to Be was released in November 2010, but I just did another big promotion and newsletter advertisement (in BookBub) in August of 2013.

WOW: I'm glad you explained that with Don Dempsey as the example. I was curious as to why he had self-published first and then gone the traditional route. It all makes much more sense and it sounds like a happy ending for Dempsey and Dream of Things (and you know I love a happy ending)!

What can you tell us about marketing and different ways you help authors like Dempsey get in front of readers?

Mike: It’s very challenging for a small press or a self-published author to get noticed. But I believe e-books and the Internet go a long way toward “leveling the playing field.” That’s why Dream of Things is very aggressive about marketing the e-book edition of a new book. I release the e-book edition simultaneous with or shortly after releasing the print edition, I price the e-book aggressively, and then I promote the heck out of it via websites and e-newsletters.

(Note: People sometimes ask about the royalty on print vs e-book. It varies from publisher to publisher, but at Dream of Things, we pay a royalty of 10% of the cover price on trade paperbacks, and 50% of net receipts on e-books. So on a $15 paperback, the author receives $1.50. On a $2.99 e-book, the net receipt to Dream of Things is about $2, so the author receives $1. Obviously, the author gets more per book on the paperback, but in most cases, the volume of e-book sales more than makes up for the lower royalty per book.)

Here are some other suggestions for getting your book in front of readers:

• Do a blog tour. I regard a blog tour as a foundational piece of any book’s marketing plan. You may not see an immediate impact on sales, but it helps to set a baseline for awareness of your book, and ideally results in reader reviews. Several of my authors have done WOW! blog tours.
• Get reader reviews. Reader reviews are pure gold, so do everything you can to get family, friends and colleagues to post reader reviews on Amazon, Barnes & Noble, Goodreads, and elsewhere.
• Use Amazon’s KDP Select program. There are pros and cons to the program, but the main thing is that you can use it to offer the Kindle edition of your book for free for a few days. It’s an excellent way to get your book into the hands of hundreds (if not thousands) of readers, which ideally leads to good word-of-mouth, more reader reviews, and PAID downloads.
• Use websites and e-newsletters that target e-book readers. There is a cottage industry of websites, blogs and e-newsletters built around e-books. They cater to people who own Kindles, Nooks, iPads and other e-reader devices, and they represent some of the most cost-effective ways to reach potential readers. BookBub, Kindle Nation Daily, and Kindle Books & Tips have worked well for me, and there are dozens more that you could try.

WOW: No wonder you are so busy! It sounds like a lot of behind the scenes work is going on when you work with an author. I'm very impressed with how you embrace so many different types of social media.

You've already shared a lot and I appreciate your openness and honesty. What additional words of wisdom can you share with someone who wants to take their story to the next level and become published?

Mike: Peer review is very important. Have other people read and critique your book before sending it to a publisher or agent.

I think it’s also important to be a part of a community. The WOW! community is a great place to start. For memoir writers, the National Association of Memoir Writers is a great organization. I also encourage people to check out Jerry Waxler’s Memory Writers Network, which has hundreds of essays, interviews and book reviews intended to help memoir writers.

The most important thing I can tell you is that if you want your manuscript to stand out with a publisher or an agent, you need to make your book work on multiple levels. I see lots of memoirs that are well written, and do a good job of conveying the author’s experiences. But that’s not enough. The book needs to go beyond that. So think about how your book will be “categorized.” Yes, it will be categorized as a memoir. But ideally, it could also be categorized as a “self-help” or “motivational/inspirational” book. And in the best of all worlds, it will also be structured and read like a novel. Two great examples are Swimming with Maya by Eleanor Vincent, and Leaving the Hall Light On by Madeline Sharples. Each memoir deals with a tragic event—but each goes beyond that event to be a tale of healing and inspiration.

WOW: Mike, readers are going to think I paid you for such an endorsement of WOW! tours—I really want to thank you; you're so sweet. Working with Dream of Things and your authors (like Donald Dempsey and Eleanor Vincent) has truly been my pleasure!

Anything else you'd like to share for readers and/or authors before we call this a wrap?

Mike: This is a great time to be an author. There are more options than ever before when it comes to getting published. There are lots of indie presses out there, and you also have the option of self-publishing. So there is nothing to keep you from getting published!

With all of those options, it’s important to do your homework. Self-publishing is a viable option, but it’s a lot of work and it’s tough to go it alone. So make sure you know what you’re getting into.

And when it comes to indie presses, I feel it’s even more important to do your homework. What is their area of expertise? How long have they been around? How have their past publications sold? How do they distribute their books? What kind of marketing support can you expect?

Again, it’s a great time to be an author. There are many possible routes to publication. Your most difficult task may be deciding which is the best for you.

WOW: That's fabulous advice, and I myself have a goal of publishing by the end of 2014 so I personally thank you for all your insight and transparency. Thank you so much for all you do!

***

Interview by Crystal J. Otto

Crystal is a church musician, business owner, active journaler, writer and blogger as well as a dairy farmer. She lives in Reedsville, Wisconsin with her husband, two young children (Carmen 6 and Andre 5), three dogs, two rabbits, four little piggies, and over 200 Holsteins. Crystal and her husband, Mark, are expecting another son any day now. You can find Crystal blogging at: http://bringonlemons.blogspot.com/

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6 comments advantages of traditional publishing, anthology publishing, dream of things publishing, Memoir Publishing, mike o'mary interview, publisher interview, submission guidelines

Women’s Memoirs: Helping Every Woman Tell Her Story

In case you haven’t noticed, memoirs are hot right now. From self-help gurus to genealogy sites to love stories—it’s all about the memoir.

Today, I am very excited to introduce you Matilda Butler and Kendra Bonnett, co-creators of a wonderful website called Women’s Memoirs.

Ladies, welcome to The Muffin! When I first found your website I was so excited. The site is beautiful, easy to navigate and absolutely full of information, products and offers. What is the story behind the creation of Women’s Memoirs?

Kendra Bonnett: Robyn. Thanks for the invitation to join you today. I’m going to turn over your first question to Matilda since she started us on the path to working in the memoir genre.

Matilda Butler: Hi Robyn. I’m pleased to be talking with you. Women’s Memoirs is the outgrowth of my experience interviewing more than 100 women for what became our award-winning collective memoir called Rosie’s Daughters: The “First Woman To” Generation Tells Its Story that Kendra and I co-authored. The interviews with the women became a life-altering experience for me. We laughed together; we cried together. These women’s stories touched my life. I became so involved in their narratives that I dreamed about these women almost nightly. Some told me parts of their lives they had never shared with anyone. At the end of these long and intense interviews, so many of the women said a variation of, “Thank you, I never took the time to look at my life before. Now I can see what I was doing and I can change as I move forward.”

For the first time, I realized how important it is to tell our stories.

I’m trained as a researcher and like to say that I started work on the collective memoir as a social scientist and ended as a memoir coach. Although I had been involved in women’s issues for much of my career, helping women tell their life stories once again reshaped my professional focus.

I knew that if I wanted to reach women with information about how to write a memoir, I needed a website. The current site, which is actually its third incarnation, is a blog. That has helped us be able to cover many topics on a regular basis -- much easier than in an earlier version where we had to make changes and additions in html code.

I get the feeling that Women’s Memoirs has a mission; would you like to share a little about that?

Kendra: I’m glad that our passion comes through in our website and in the information we provide. Our mission is simple, yet decidedly grand. We want to help every woman tell her story. Women’s life stories have been, and in many cases continue to be, shortchanged and undervalued. We offer women the tools and support that it takes to write their memoirs. Some women, of course, want to write for themselves or for their families. A life story should be captured, considered and shared, even if the message goes no farther than a daughter or grandchild.

For that matter, the very act of capturing the story is beneficial as it often helps the writer resolve issues and heal. It’s important that the process of writing not stymie the process of healing and recovery. We have people in our classes, critique groups and coaching sessions that are learning to communicate through writing for the first time. In truth, we’ve discovered that many of the memoir writers we meet (aspiring as well as published) didn’t start out with grand plans to become writers. So it’s important that Women’s Memoirs be there to help them conquer the writing.

Of course, for those who want to publish their memoirs, writing is only half the battle. A published author is, in effect, a businessperson, and that requires a different set of skills. I have more years in marketing than I care to admit to, and I’m using my expertise to focus on how the best of traditional marketing strategy and new media tactics come together to help author-entrepreneurs succeed.

So whether writing or marketing, it’s our mission to share as much information as we can through our blogs and free eBooks. Given the number of women who thank us for being “so generous” with our content, I think we’re probably achieving our objective of opening the field to all women, regardless their previous experience and skill.

As these women become more focused on their projects and want to work directly with us, we have a number of courses, coaching programs and critique groups. We’re also always adding to our product line of workshops on DVD and in-depth eBooks. In January, for example, you’ll see the first of our new marketing tools, a comprehensive look at how writers can use Twitter to build a platform and promote their books.

You’ve mentioned an important point, and one I would like to call attention to as I feel this is what separates Women’s Memoirs from the other memoir-writing websites I have seen. Writing the memoir and publishing the memoir are two separate acts and require different skills, yet you address both.

Let’s focus on the writing aspect for a moment. Writing requires both inspiration and action. You address this by offering tools and incentive for people at all levels. You inspire your readers through author interviews, memoir book reviews and brief videos with writing tips; then encourage activity through memoir writing prompts, journaling explorations, writing contests and classes. In fact, your classes were so well received that you have created a DVD version; tell us a little about this set.

Matilda: Robyn, let me jump back in. I started teaching women’s memoir writing in 2006 through local colleges and privately. Not long after that, Kendra began coaching on a one-on-one basis. By 2008, we added online teaching. That took us in the direction that we knew we needed to go. Although Kendra teaches on the East coast and I teach in Northern California, many women contacted us through our website and wanted to study with us but couldn’t work out their schedule or logistics to connect with us either locally or on the phone.

The next logical step was to create a DVD product based on our all-day workshop. We call it The [Essential] Women’s Memoirs Writing Workshop: 21 Steps from Planning to Publication. When we decided to develop a DVD of our workshop, we realized we had to create separate lessons because we couldn’t count on the flow from topic to topic that works in a group setting. The development of the 21 lessons caused us to create more writing exercises as well. The final product includes almost eight hours of video lessons, 40 writing exercises, and the electronic version of our 57-page workbook. Some of the footage for the DVD comes from a class I was teaching at the time.

That leads me to the special offer we’re making to WOW women. Right now and for a very limited time we’re offering our 5-DVD workshop (a $132 value) for $59. And because it’s the season of giving, Kendra and I will give $10 of each order to the Alzheimer’s Association to help support their good work. We invite all WOW women interested in writing their memoir or helping a mother or friend write hers to take advantage of this special offer, go to: http://knowledgeaccessbooks.com/wow_dvd_savings/.

Such a generous offer, thank you so much! I love that you have chosen to support the Alzheimer’s Association. When someone loses their memories they lose everything, their sense of self, their loved ones, etc… I can think of few things worse than Alzheimer’s.

In addition to the memoir how-to, you also offer book business how-to.

Kendra: Yes, Robyn, we’ve been running parallel content threads on both writing and book business since almost our first day online. The reason is we want women writers to be successful. And if they define “success” as publishing and selling their memoirs, but then either can’t get published or fail to sell more than a handful of copies…well that’s just not going to cut it for them. Even if they just want to share their work freely with other women online, there’s more too it than getting a Facebook page.

The Internet, of course, has redefined the book business every bit as much as it has changed the face of journalism, politics and traditional business. I mean, it’s literally turned convention on its head. While that’s often good, it’s also terrifying. Change by definition closes many doors; the trick is to be able to see the new ones being opened. We see Women’s Memoirs' job to be to point women toward the new opportunities and make it an exciting time for them.

Starting in January, we’ll be releasing a series of very inexpensive eBooks and videos that will guide writers through the challenges (and opportunities) of blogging, social media, publicity/promotion, even self-publishing.

Matilda and I view this as a great time to be in publishing, provided writers can find their way. Our goal is to help writers who are having trouble embracing online marketing tactics make the transition as painlessly as possible. You might say that we’re putting women in charge of their books—from writing to sales.

That’s wonderful! Internet business can be so confusing.
This year you two are celebrating the thirtieth anniversary of your professional partnership. Where do you go from here?

Matilda: That’s a great question. Kendra and I spend a month together once or twice each year. During that time we have some fun and plan our coming year. About 18months ago, Kendra was visiting and our conversations focused on a new approach to writing that would move our students beyond their current level of writing. Our all-day workshop, whether offered in person or on DVD, seemed quite effective in getting women started. However, we found that while our continuation workshops went well, we couldn’t seem to significantly elevate their writing. We knew several components we wanted to emphasize, but we still needed a cohesive approach.

One evening we drove to San Jose for a music performance. The composer strode on the stage and began to describe his approach to the composition we would hear the quartet play. Kendra and I turned to each other and whispered at the same moment, “That’s it.” He gave us an idea that we both realized could help us take our series of ideas and put them into a logical framework.

After developing the concept and teaching materials of what we eventually called Writing Alchemy, we began working with students and conducting workshops. We’ve been doing this now for 16 months. That has given us ample time to see the incredible change in the writing of everyone who uses the method, independent of their initial skill level.

We are in the final stages of completing our book, Writing Alchemy: The Art and Science of Turning Your Words into Gold. We’ll supplement the book with workbooks, videos, teacher handbooks and much more. Writing Alchemy should have been finished this summer except that my husband and I were finally persuaded by two of our sons and two grandchildren to move to Oregon to be near them. That turned out to be a major distraction from writing. As I talk with you, we have movers in the house and we’ll be in the car driving north in a few days. I should be back to finishing my part of the book by mid-December. We’re eager to share our new approach to writing with both writers and teachers of writing. Then while continuing to teach and promote Writing Alchemy, we’ll develop a DVD around the concept.

And...Kendra and I always have more ideas than we can get done. This means that we are frequently vetting our brainstorms in order to find the next idea that will be useful to women writers.

More good stuff on the way!

Ladies, thank you so much for visiting with us today and for the special offer on your DVD class.

Kendra: Robyn, on behalf of both Matilda and myself, thank you for this opportunity to share this exciting world of Women’s Memoirs with your readers.

BRIEF BIOs:
Matilda Butler graduated magna cum laude from Boston University. She earned an M.A. in communications from Stanford University and a Ph.D. in social psychology from Northwestern University. Listed in the Who’s Who of American Women since 1975, she has taught and conducted research at Stanford, created the nationwide Women’s Educational Equity Communications Network, and co-founded Knowledge Access International, a software company specializing in CD-ROM information products. Together with Kendra Bonnett, she co-authored Rosie’s Daughters: The “First Woman To” Generation Tells its Story which won the 2008 IPPY National Book Award’s Bronze Medal and three national book festival honors. She and Kendra Bonnett now help women tell their life stories in their women’s memoir writing classes online and in person and through a 5-DVD set, The [Essential] Women’s Memoir Writing Workshop: 21 steps from Planning to Publication.

An award-winning author with over 300 magazine articles and seven books to her credit, Kendra Bonnett graduated cum laude from Arizona State University with degrees in history and anthropology, completed a Master’s in history from the College of William and Mary and further graduate studies at the University of California at Santa Barbara. She was editor of the Women’s Educational Equity Communication Network, designed computer curriculum for secondary school students and co-founded Digit, one of the first computer magazines for children. She later founded Profit: Information Technology for Entrepreneurs and Beyond Computing, a joint magazine publishing venture between IBM and The New York Times and was Profit’s first Editor in Chief. Throughout her career she provided marketing to companies ranging from Fortune 500 to small, entrepreneurial startups. In the late 1990s, she was president of Westchester, NY-based marketing firm Mark Stevens & Company.

Interview by Robyn Chausse

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3 comments Alzheimer’s, Kendra Bonnett, Matilda Butler, Memoir classes, Memoir DVD Class, Memoir Publishing, Memoir writing, Robyn Chausse, Women's Memoirs: Helping Every Woman Tell Her Story