Wednesday, June 13, 2018
How to Use Facebook Groups to Market Your Book
It all comes down to that wonderful, old Facebook algorithm and how seldom people, who like your page, will actually see posts in their news feed, unless they choose to see your notifications first or often. Most people don't realize this or even think about it, and so you may be posting the most wonderful content ever on your page, and only about 1/4 of your fans are seeing it.
With a group, there are usually fewer members and anyone can post and discuss. You can add members to the group without their permission (although they can also remove themselves, if they don't want to be there). In the groups I'm in, when anyone posts, I get a notification from Facebook, and it also shows up in my news feed. But groups should be used with a strategy, just like any marketing on social media.
Your page is for anyone to like. Your group can be for special readers, helpers, book parties, and more. Here are two different, creative ways I have seen groups used lately to promote books.
1. Creating a "street team" for a book release: My friend, Camille Faye, who writes the Voodoo Butterfly series, created a Facebook group for her street team, which is a group designed to help her promote online the release of her second book Emergence. She called the group Social Butterflies and had various tasks for us to do throughout the week, such as post about her book on social media and make her book cover our profile photo. She gave instructions and had discussions in the group, which was a brilliant use of this Facebook tool with 112 members in her group!
2. Several authors in the mystery genre joined together to create a closed group on Facebook for mystery authors and their readers. To launch the group, they are having an online Facebook party in the group. Each author will take over the group for a while and post about their books, giveaway prizes, and have fun with fans and other writers. This is a great idea because it's authors helping out each other; and as I posted about last time, some of the readers may find new authors because they followed a favorite author on to the group. If you love reading mysteries, then ask to join this Facebook group today.
As social media evolves, so do authors' great ideas for marketing. Some authors make it a privilege to join their Facebook group, like a fan club, where the most devoted readers can get access to the author and new releases first. There are all kinds of ways for creative authors to use Facebook groups. But remember, this really works for authors whose audience is in their late 20s to 60s because that is the highest population on Facebook, and female readers tend to join more groups and participate in parties than male readers. As I keep saying, marketing is not one-size-fits-all.
We would love to hear how you have used Facebook for your marketing.
Margo Dill, who wrote this blog post! Margo's marketing class will help authors in all genres figure out individualized plans and learn from working authors in the trenches marketing their books. Editors with their own businesses will also benefit from the class. Check it out here--it's being offered in July and September.