|Fred and Jean|
Editor-911 Books, my publishing company, has currently published one amazing author named Fred Olds. Fred is 91! Fred is a veteran of the U.S. Army. So when his daughter called The News-Gazette (Champaign-Urbana, IL newspaper) to let them know that they had a 91-year-old first-time published author living in their readership area, they were interested. Since it was close to Veteran's Day, they interviewed him, took photos of him and his books at his house, and put him on the front page of the paper.
And guess what? It sold books. It's one of the most effective marketing tools we've tried so far!
He doesn't want the publicity, and I haven't told him my marvelous idea yet, but I am planning to investigate how to get press releases out into the universe and use them as a marketing tool. I will think about the story of Fred and his books, just like I do when I write my own books or even blog posts.
Margo L. Dill is a writer, publisher, editor, teacher, and writing coach, living in St. Louis, MO with her daughter and dog. To find out more, visit Margo's website here or her publishing website here.