As an online marketing instructor and ghostwriter, I get students and clients who are just starting out. Just beginning their marketing journey. And, they don’t know the very basics of an effective website or what actions to take to get started.
The very first thing to do, when you’re first thinking about creating your own website or having one created for you, is get a domain name.
The domain name is your online address. It’s where people can find you online.
For example, my content writing site is Article Writing Doctor – that’s the domain name and the website title. The URL (actual online address) is http://articlewritingdoctor.com.
The Key Elements of a Domain Name
1. You want your domain name to be reflective of what your site is about.
Still using my Article Writing Doctor site, the reason I chose that name is because it’s highly relevant to my site’s niche.
If your site is about cooking, you'll want a domain name that reflects that. If I had a cooking site, I might use something like Cooking with Karen. Or, maybe zoom in closer on the niche, Karen Cooks Italian or Italian Cooking with Karen.
Make it as specific and keyword effective as possible. The reason I added "with Karen" is because "Cooking" and "Italian Cooking" are very popular keywords. Chances are the domain name wouldn't be available.
2. You want it to be keyword optimized.
The keywords for my domain name are: article / article writing / writing.
3. Keep it short and clear.
Keep your domain name short and to the point. This is best for both readers, search engines, and your marketing efforts. Shorter works better.
4. Think unique.
Try to make your name unique. Make a list of 5-10 names, possibly using variations. Find one that works and that’s available to use.
5. Choose the most popular ‘ending’ if possible.
There are a number of name extensions or endings for URLs: .com / .net / .org, and so on.
You might think of the URL endings as the same as using Street / Avenue / Drive / Road, and so on. Your home address might be:
123 Smith Street
123 Smith Avenue
123 Smith Drive
Get the idea? And, the most popular domain name extension is .com.
Summing It Up
So, there you have it, five of the basic elements to creating an optimized domain name. If you’re getting ready to take the website plunge, use these tips to create a search engine and reader friendly name.
Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.
In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.
>>>Do you have a writer's website? Check out Karen's 5-day online class: CREATE YOUR WORDPRESS WEBSITE TODAY: No Code, No Technical Stuff, No Fuss . Visit our classroom page for details and enrollment.