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Wednesday, April 13, 2016

Boost Your Online Platform by Taking Tiny Action Steps

by Karen Cioffi

"Someone is sitting in the shade today because someone planted a tree a long time ago."

This Warren Buffet quote inspires me. It's simple, yet so amazingly powerful.

1. A tiny seed can create something as massive as a tree, even a sequoia tree.

Think of the giant sequoia tree in California, USA. It averages around 26 feet in diameter, weighs around 4,189,000 pounds and reaches heights of 275 feet.

According to Wikepedia, "Record trees have been measured to be 311 feet in height and over 56 feet in diameter. The oldest known giant sequoia, based on ring count, is 3,500 years old."

The seed of the sequoia tree is 0.16–0.20 inches long, 0.039 inches broad, and 0.039 inches wide.

Hard to imagine, isn't it.

Well, this can easily relate to writing, to content marketing, to business . . . to just about everything in your work and life.

Small positive actionable steps, no matter how tiny, can create massive results. You may think your writing and marketing efforts aren't moving you forward, but think of how long it takes that tiny seed to grow into a tree that gives shade.

2. Basic action steps to move your platform forward.

A. Everyone selling something online needs a website. So, the very first step is to create one or have one created.

B. Make your website work for you by publishing blog posts to it regularly. This strategy will create visibility, bring people to your site, build authority in your niche, and boost sales.

C. Share your blog posts on social media networks, such as GooglePlus, Twitter, and Facebook.

3. What you sow today can have benefits for many tomorrows.

Time will pass whether you take action or not. If you have an idea, take action now. Don't wait for tomorrow or until you have more time or until you have more money. Take action now. The benefits may turn out to be bigger than you could possibly imagine.

You may reap the benefits of your writing or content marketing or business efforts far into your future, so take that initial step. Or, maybe it's expansion that you're thinking about, or a new strategy.

Keep in mind though that every living thing needs sun, water, and food to grow. Well, to build a business is the same thing. So, when you take that step (plant that seed), be sure to give it the nurturing it needs to become what you believe it can be.

Plant that seed today!


Karen Cioffi is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and manages Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.

Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.

In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.

Join Karen Cioffi's upcoming online class with WOW! Women On Writing: Give Your Author/Writer Business a Boost with Inbound Marketing. You'll learn about basic website optimization, blogging smart, email marketing, and social media marketing. 

1 comment:

  1. I love motivational quotes. I think they have the power to motivate to action!


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