by Karen Cioffi
While your blog post should be valuable, it also needs to ‘pack a wallop.’ It needs the ability to be repurposed.
Repurposing content has been around a while, but isn’t always used to its fullest potential. According to Jeff Herring, the highest paid direct response internet marketer, there is a psychology to repurposing, it’s “the ability to look at one thing and see many things.”
It may be turning a blog post into a video, a product, a script for TV. The ideas can keep going.
To make the most use out of your marketing time, this is the strategy you should invest in. Don’t let an article simply be an article – repurpose that article.
Creating Content: 10 Online Repurposing Formats:
1. Expand on your article and turn it into a report that you can offer for freebie for your subscriber list opt-in.
2. Take bits of your content and tweet them throughout the month.
3. Create a podcast.
4. Combine a bunch of articles on a particular topic and turn it into an ebook.
5. Turn your ebook into a live chat workshop. After the live event, you can copy and transcribe the chat – then combine the transcript with the ebook for a combination product.
6. Turn your ebook into a live teleclass. Record the teleclass for more repurposing.
7. Turn your ebook into a live webinar. Do the same as with the teleclass, record it.
8. Turn your ebook into an ecourse. This content format is a good way to get subscribers – those interested will need to sign-up to your mailing list to get the course. Or, you can sell it.
9. Query radio hosts. Most radio hosts are always looking for guests with information to offer their listeners. Offer to be a guest and present your content.
10. Create a video and upload it onto YouTube.
TIP: Be sure to upload any Youtube video you have onto your own site also.
Creating content and having it in so many formats widens your potential customer base. Think about it, some people like to read, others love watching videos, some like the instructional format of teleseminars or webinars, and those pressed for time would rather listen to content while driving or exercising.
Remember that any information you’re sharing should have a clear call-to-action in it. Let the reader know what you’d like her to do: subscribe to your mailing list, buy what you’re offering, or other desired action.
Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.
In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.
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Join Karen's online class, BECOME A POWER-BLOGGER AND CONTENT WRITER IN JUST 4 WEEKS! Visit our classroom page for details and enrollment.
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Thrilled to be back, WOW! I hope this article on repurposing content gives readers ideas on what they can do with their blog posts to make them keep working.
ReplyDeleteGreat ideas, Karen. Thanks!
ReplyDeleteGlad you like them, Renee.
ReplyDeleteI also should mention that when you share bits of the content as tweets on Twitter, you should always bring the reader back to the post on your site or to another page. Always make your 'sharing' work.