Most business owners have some kind of social media marketing in place. This is true for big business, small business, and home businesses.
But, if you haven’t really gotten your foot in the door, below are five steps to get an audience going.
1. Open an account in social networks you think will work well with your business.
There are lots of networks to choose from. A couple of the biggies are: LinkedIn, Twitter, Facebook, GooglePlus, and Pinterest.
If you’re an author, you might create an account in JacketFlap and Author’s Den, and Goodreads. And, don’t forget to create an Amazon Author Profile.
2. Once you open the accounts, create a focused profile.
I work Twitter primarily and I see the craziest profile descriptions. Ones that give me no clear idea what the users’ intent or focus are. So, when you’re creating your profile imagine landing on it for the first time. What does that profile immediately say about you and your brand, your platform, your business?
People are in a rush. They need to instantly get the gist of what you’re about and what you’re offering.
You can check out my Twitter profile at: http://twitter.com/KarenCV
3. You absolutely, positively need a Profile image.
As surprising as it may seem, I still see social network profiles with generic avatars or ‘cute’ images of an egg, a pet, or a cartoon. This is crazy. If you don’t take the time to make your profile look somewhat professional, which must include a profile header or business logo, guess what, visitors will take note. Guaranteed you won’t be taken seriously.
Always consider the ‘time element.’ Your profile must be focused – mean and lean.
4. The social network header area is another must do.
Think about this one. You land on a profile that has a focused header and you land on one that has the generic default header, which would appear more professional. Which account would you feel would provide more valuable postings or offer more professional services?
Even if you’re on a tight budget, you can get a great header for $5 over at Fiverr.com.
5. The description
Your description will give the reader a quick gist of what you’re about, what you’re offering, and what your qualifications are.
Write tight and make it easy to understand.
Your profile description, the hashtags, and the header should all be highly focused.
Along with these five tips, don’t forget to post quality content on a regular basis and be active on your networks.
Karen Cioffi is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and manages Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.
Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.
In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.
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