Friday Speak Out!: 5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

by Karen Cioffi

Content curation has been around for a while, but many bloggers don’t realize the benefits it offers.

This type of marketing falls under the content marketing umbrella and it takes advantage of other writers’ content.

While linking to another site’s post, you simply add your spin on that article, or enhance it with personal experience or additional information on the topic.

As an example, I write on social media marketing. I would find a high-ranking site’s content on social media marketing and create a blog post out of it.

I’d add one or two on my own paragraphs, giving my viewpoint on the other site’s topic then I’d link to that article.

This strategy offers a broader view and understanding of a particular topic by providing your own input and that of the source content.

Now on to the five reasons you should use this blogging strategy.

5 Benefits to Content Curation that will Boost Your Blogging Efforts

1. Simply put and most importantly, it brings your readers more ‘bang’ for stopping at your site. Rather than offering a single view of a topic, or one site’s experience, you offer your reader different viewpoints - a broader information experience.

The reader will appreciate having more information to work with and this will motivate him to appreciate and trust you. That’s the beginning of a great relationship.

2. It’s a source of ideas. Find current trends, hot topics, and new information in your niche. The content is already there, you simply add your spin on it in a paragraph or two and voila, you have a new post.

3. It’s a time saver. Using tools like Google Alerts, you can quickly find relevant information to blog about. It’s ready made content you simply add to. This allows you to blog more often with less work.

4. It can support or enhance your own blog posts, adding more value. Even if you write effective and engaging articles, the reader will find it helpful if you supplement it with additional information.

5. Linking to quality sites is an effective search engine strategy. When you link to a site that ranks high with Google, you’re noticed. It can help bring more traffic to your site and help convert visitors into subscribers. And, that’s what online marketing is all about, the ‘golden’ list.

Content curation will boost your blogging efforts. Why not give it a try and add it to your existing content marketing strategies.

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Karen Cioffi is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and manages Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.

Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.

Join Karen Cioffi's upcoming online class, Become an SEO Writer in Just 4 Weeks, which starts on Monday, August 3, 2015.

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Would you like to participate in Friday "Speak Out!"? Email your short posts (under 500 words) about women and writing to: marcia[at]wow-womenonwriting[dot]com for consideration. We look forward to hearing from you!

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