How do you make sure this happens?
I stumbled on this little gem of wisdom this week, and even though the article focuses on business content, it got me thinking. I'm a journalist, so I employ the ideas in the article a lot. I'm also a playwright, poet, and occasionally, a writer of fiction, and these tips make sense when it comes to promotion and writing.
In a nutshell:
- Ideas are everywhere. If you stop and think, you could undoubtedly create a story or article about almost any moment occurring through a day. Think about the unexpected places where stories may come from: an incident in the grocery checkout line, a school board meeting, a doctor's visit, a phone call. Tap into those moments and get creative!
- Think in headlines or titles. This tidbit of advice is my step number two once I've contemplated the 5 W's and 1H. I envision the headline for the piece and write.
- Answer the question. What's the takeaway or bigger lesson for readers? It's the essential element for developing connections with your readers.
- Make it snack-sized. When I read these tips, my mind raced with social media and marketing efforts. We promote 140 characters at a time on Twitter. We engage readers on Facebook or through an author's website. We give enough for a nibble, a sweet taste that entices the reader to want more and more content.
- Don't overthink it. Just get to the point. You don't need two paragraphs of flowery prose if you can create the same message in a single, impactful sentence.
by LuAnn Schindler