I was recently asked: "Crystal, what makes or breaks a book blog tour?" I wish I could tell you it's the blog tour manager (that's me) that makes the difference. Some people think it matters how many blogs you visit, what day of the week, how many followers the blog has, how popular the book is, etc... all of those things play a role, but ultimately it's the teamwork that can make or break the tour. The blog tour manager approaches the bloggers to line up the stops. Then the blog tour manager works with the author to set up the initial interview and work through the guest posts, spotlights, and other stops along the way. Once the tour is launched, the blog tour manager, bloggers, and the author must do their part to engage the audience and spread the word about the tour and the stops. The team is only strong when each teammate is engaged and involved (no different than team sports such as swimming, football, etc.)
If the blog tour manager schedules a tour stop at a highly visible blog but the blogger forgets to promote the author or the author doesn't take time to visit, comment on, or promote the stop ... the stop will have limited success. Similarly, if the blog tour manager drops the ball by failing to provide the blogger with the tour details or guest post, the tour stop will provide less value to readers and less chatter about the book.
Whether you are a reader, writer, reviewer, blog tour manager, blogger, or author you'll want to consistently use your social media and mailing lists to promote a tour. Use hashtags and tag people as you are able and spread the word. Publishing a book is a big deal and we are a team; let's cheer one another on and ensure one another of a successful tour!
*If you are a book reviewer, optimize your reach by using Goodreads, Ezine Articles, Amazon Reviews, Smashwords, and any other sites you cam (including your personal blog if you have one). You took the time to read and review the book, now tell everyone you can. This is a priceless gift for an author.
*If you are a blogger, connect with readers on as many levels as possible. Use Twitter, Facebook, LinkedIn, G+, and email to spread the word. The author took his/her time to prepare a guest post or interview for your site, help them reach your readership and encourage readers to comment and ask questions.
*If you are an author, be sure to promote your own tour using your social media outlets and then visit each blog. Make comments, ask questions, and engage readers. Enthusiasm is as contagious as a smile, share yours with every one you can!
What role do you play with book blog tours? What has worked for you? What is your favorite promotional tool? Leave your comments or links below: we love hearing from you!
Get Involved! If you have a website or blog and would like to host one of our touring authors or schedule a tour of your own, please email us at firstname.lastname@example.org.
Crystal is a church musician, business owner, active journaler, writer and blogger as well as a dairy farmer. She lives in Reedsville, Wisconsin with her husband, three young children (Carmen 6, Andre 5, Breccan 7 weeks), three dogs, two rabbits, four little piggies, and over 200 Holsteins. You can find Crystal blogging and reviewing books at: http://bringonlemons.blogspot.com/