& Book Giveaway Comments Contest!
Dr. Catrise Austin owes her A-List career to a love of belly laughs. As a new dentist, Dr. Austin enjoyed many nights at the comedy clubs of New York City where she met up and coming comedians such as Chris Rock, Tracey Morgan, Mike Epps, and Dave Chappelle. Before you could say, "Brush after every meal" Dr. Austin was known as the "Dentist to the stars."
But Dr. Austin, who originally became a dentist because of how she felt as a young girl with a less-than-perfect smile, knew that great smiles weren't just for Hollywood. Many of her patients are not "stars" and it was for these people that she decided to write a book of all the secrets she'd acquired. She wanted the A-List smile to be in everyone's grasp.
Find out more about Dr. Austin by visiting her websites:
5 Steps to the Hollywood A-List Smile
By Dr. Catrise Austin
Imagine having a smile that is red carpet ready like Hollywood's A-List Stars! What if you could learn the secrets to a smile worthy of the red carpet--right in your own living room? What if you could learn what the stars do to get their Hollywood A-List smiles--then scout out ways to get it for a fraction of the price? What if you could gain--or perhaps even regain--the confidence, enthusiasm, and energy of today's hottest celebs simply by getting the smile of your dreams? You can, you know, and 5 Steps to the Hollywood A-List Smile shows you how.
Dr. Catrise Austin is known as Manhattan's "celebrity dentist to the stars." Her busy 57th Street Midtown office is home to some of the most cutting-edge, [and] high-tech techniques on the planet, but you don't need to spend tons of money or even a lot of time on your smile if you simply learn the basics taught in 5 Steps to the Hollywood A-List Smile.
Paperback: 244 pages
Published by Morgan James Publishing (Oct. 2009)
Book Giveaway Comments Contest!
If you received our Events Newsletter, remember, we are holding a contest to win a copy of Dr. Catrise Austin's book, 5 Steps to the Hollywood A-List Smile, to those that comment. So, grab a cup of coffee, pull up a chair, and enjoy the chat, and share your thoughts, and comments, at the end. We will randomly choose a winner from those who comment. Enjoy!
Interview by Jodi Webb
WOW: Dr. Austin, in New York City you're known as the "Dentist to the Stars" because of your many celebrity clients. I suppose, just like everyone else, celebrities find dentists the same way the rest of us do--word of mouth from their friends and co-workers. Although you had a thriving practice you decided to write 5 Steps to the Hollywood A-List Smile. How did that happen?
Dr. Austin: I was inspired to write my book 5 Steps to the Hollywood A-List Smile mainly because there is a lack of dental information for consumers and patients to turn to when they have questions and need basic information in layman's terms. In my practice, I constantly get asked the same questions and I began to think there was truly a need for this information to be tangible and put all in one place. When I wrote the book, I wanted it to be for the everyday hard working person who may have thought about improving their smile, but needed to get a little more info to see what their options are, how long it may take, pros and cons of certain procedures, and how much it may cost.
I share a lot of tips and even got some of my celebrity clients and friends to tell their stories of how a new smile helped them. But what I want everybody to know in this book is that Hollywood smiles are not just reserved for rich and famous celebrities! In the book I tell what the stars do to get their Hollywood A-List Smiles--then how to scout out ways to get it for a fraction of the price.
In addition, I wrote 5 Steps to the Hollywood A-List Smile because I was inspired to share my personal story about how changing my smile changed my life and actually made me want to become a dentist. I share how at the age of 15, improving my smile helped me gain confidence, improved my self esteem, and gave me the enthusiasm and energy to go on to pursue my dreams. I'm here to tell everyone that their smiles can change their lives too in ways that they never dreamed personally, socially, and help them in their careers.
WOW: Is 5 Steps your first writing project?
Dr. Austin: I've always enjoyed writing in college. I majored in psychology in college which required a lot of research and writing papers. I loved it.
Earlier this year, I started writing for The Examiner. I was the Celebrity Health reporter. That was so cool--to learn and report on health issues that celebrities battle personally or health initiatives that they support. Sometimes we believe that celebs have it made and they don't have real health or dental issues, but they do. I highlight some celebrity dental stories in my book.
I had the idea to write a dental book about 4 years ago, but just wasn't able to buckle down and find the proper time needed to dedicate towards the book. But once I got serious, it took me about a year and a half to put the book together, find a publisher, and get the book in print.
WOW: I've heard that you are quite the guerrilla marketer with your dental practice! You aggressively (and successfully, I might add) marketed your business. Now, most of us don't have dental practices but we have books, writing businesses, and workshops to market. So give us some tips! How did you become a guerrilla marketer?
Dr. Austin: Marketing has been somewhat of a natural talent. I didn't take any classes while in college. It's the fun part of what I do and when it comes to marketing, I'm fearless! I've learned marketing techniques over the years by taking marketing courses, reading marketing and PR books, and I've been inspired by other successful dentists when I attend the annual American Academy of Cosmetic Dentistry (AACD) conference. This is where all of the top cosmetic dentists across the world gather to hone their skills. You're going to laugh at this, but I also get inspired by watching those E! True Hollywood Stories, Inside The Actor's Studios shows, VH1 Behind the Music features, and pretty much any biography show. I always like to hear rags to riches stories of successful people.
Here's my tip: dedicate at least an hour per week learning something new about marketing and PR. It can be attending a Learning Annex seminar if you live in a major city that has them or look for organizations like your local chamber of commerce that frequently have marketing and networking programs. Also consider signing up for webinars or teleseminars, picking up some books on marketing at your local bookstore or library, and subscribing to blogs on marketing. The resources are endless!
WOW: Speaking of resources, Jay Conrad Levinson is known as the "Father of Guerrilla Marketing" and you've been called a guerrilla marketer. Did you happen to read his books?
Dr. Austin: Absolutely! Those "Guerrilla" Marketing and Publicity books are awesome and a must read. I'm so lucky because I live in New York City where Rick Frishman lives. He co-authors with Jay Conrad Levinson and does lots of seminars in New York and across the country on marketing and PR. Rick actually helped me get my book publishing deal with Morgan James Publishing.
WOW: As writers, many of us worry about the cost of marketing. When you were starting your dental practice what size budget did you have for marketing? What was the most valuable FREE thing you did to promote yourself?
Dr. Austin: Budget, what's that?! I'm a social butterfly so the most valuable FREE thing that I've always done and will continue to do is to get out and network! Its fun, you get to meet new people, and it costs little to nothing, except the cost of your business card or promotional item that you're handing out.
WOW: Why didn't you just go the traditional route--take out some ads in the local papers, the yellow pages, maybe a billboard?
Dr. Austin: These methods can get really expensive and you have to do them consistently for them to be effective. I also saw a lot of cheap ads being placed by dentists in the papers and I didn't want to put myself in that category. VIP Smiles is more of a boutique practice for those looking for quality dental care by one of the top dentists in the nation.
WOW: So by not following the traditional (and more expensive) route you set yourself apart from everyone else. Good news for those of us relying on alternative (a.k.a. cheap) methods of publicizing our work! What have you found is the most effective way to get people to remember you?
Dr. Austin: Well, I was very strategic when I chose the name of my dental practice. It's called "VIP Smiles". If you can’t remember my name, you can certainly remember the practice name. I always carry cards and I have a very simple elevator speech prepared for when I meet people to let them know really quickly who I am, what I do, and how my services and now products (my books) can help them.
WOW: I think another example of memorable naming is WOW--who could forget that? Are you adapting any of the tools you used to get publicity for your dental practice to getting publicity for your book?
Dr. Austin: I'm definitely using the same networking techniques to get publicity for my book. But in addition to networking at events, I'm doing a lot of social networking on Facebook and Twitter. You have no idea how many radio interviews and speaking opportunities that I've booked from my network of friends on the Internet! I've also been going to book fairs across the country to network and promote the book. I've spent a lot of money over the years hiring publicity firms. I've made so many media contacts over the years by networking and have learned so many techniques by taking courses and reading that, now, my staff and I do all of our own publicity.
WOW: Writers are basically entrepreneurs. As a successful business owner, who speaks about entrepreneurship in the business community, tell us what is the most important thing a business owner can do to help their business succeed?
Dr. Austin: To be a successful business owner, you have to know how to operate your business from top to bottom. I know how to perform every position that I have. If my receptionist is out sick, I know how to operate my computer program, answer the phone to schedule, and how to collect payment. You have to know how your industry works and what industry standards/trends are. I constantly read dental journals and now, as an author, I subscribe to author and speaker's clubs where I receive info on these industries.
I recommend setting goals with timelines of when you want to achieve these goals. Write them down. If an idea doesn't work, the key is to recognize it quickly, and move on to the next idea or plan. Failures happen along the way, but it's all about how you handle them. Do you sulk in your failure or do you plan for the big comeback?!
Most importantly, hire a team of people who are as smart, or smarter than you. Your team members must embrace your vision and work just as hard at achieving your goals. When I say team, this means your intern, assistant, editor, printing company, business manager, accountant, PR or marketing firm--anybody that you hire. Hold everyone accountable for what they are hired to do. If they are not working effectively, fire them!
Finally, the most important thing a business owner must do is DELIVER! If you meet or exceed your customer's expectations with your quality service or product, you will have a customer for life who will tell their friends, family, and co-workers about you too.
WOW: You've given us a lot to think about concerning building a business and marketing it. We all have to remember that, although we enjoy the "art" side of writing, we can't forget the "business" side of our writing.
Want to join Dr. Catrise Austin on her blog tour? Check out these dates and mark your calendar! You can also snag a copy of WOW's Events Calendar HERE.
Blog Tour Dates: Come and join the fun!
December 1, 2009 Tuesday
Dr. Catrise Austin will be chatting with WOW! Women On Writing at The Muffin. Stop by and share your comments! One lucky commenter will win copy of Dr. Austin's book!
December 3, 2009 Thursday
Dr. Catrise Austin, New York's "Dentist to the Stars" tells you how to have a Hollywood A-List Smile on your wedding day. So smile!
December 4, 2009 Friday
Need a great smile for all your holiday parties this month? Dr. Catrise Austin, author of 5 Steps to the Hollywood A-List Smile gives tips on how to get a great smile using five products you can find in your local grocery store.
December 7, 2009 Monday
Stop by for the Relentless Bride's review of Dr. Catrise Austin's book 5 Steps to the Hollywood A-List Smile and a chance to win the book for your favorite bride-to-be!
December 8, 2009 Tuesday
Stop by for some holiday shopping tips from "Dentist to the Stars" Dr. Catrise Austin. Along with a grocery list of products that can give you that A-List smile, Dr. C. gives you a chance to win her book 5 Steps to the Hollywood A-List Smile.
December 9, 2009 Wednesday
Get your smile ready for the holidays with Dr. Catrise Austin's quiz: Rate Your Smile: Is Your Smile on the A-List or D-List? And shine up those pearly whites with advice from her book 5 Steps to the Hollywood A-List Smile. You can win a copy today!
December 11, 2009 Friday
When taking care of your health don't forget the importance of your dental health. Dr. Austin gives readers five tips to keep their smiles bright, shiny and healthy!
December 14, 2009 Monday
Stop by to learn Five Tips for Great Teeth from Dr. Catrise Austin, New York City's Dentist to the Stars!
We have more dates to come, so be sure to check out our Events Calendar HERE.
We hope you are as excited about the tour as we are! Mark your calendar, save these dates, and join us for this truly unique and fascinating author blog tour.
If you have a blog or website and would like to host one of our touring authors, or schedule a tour of your own, please email Angela and Jodi at: firstname.lastname@example.org
** Please feel free to copy any portion of this post.
Be sure to comment on this post to enter in a drawing for a copy of Dr. Catrise Austin's book 5 Steps to the Hollywood A-List Smile. And check back in a couple of days in the comments section to see if you won!