What are some other elements scary stories need in order to be truly scary? Here are a few tips from a great book on horror writing, aptly named On Writing Horror, by the Horror Writers Association.
You might launch your story with the mud having already filled up the entire basement and swallowed the plumber, but it's far creepier to show the mud growing mysteriously over time before the plumber kicks the bucket. You want to find a starting place close enough to the action to be compelling but distant enough to allow for suspense; that's a delicate (and difficult) balance to strive for in every story.
Find the Thing that Frightens You:
Giving a strategic glimpse of what frightens you can lessen the effect of writing about that thing's impact on you, and it can, at the same time, increase the impact of that thing (whatever it is) on your readers. Find the single facet of that thing that frightens you--that which most everyone can relate to--and use that one facet as a weapon to frighten your readers.
End with a Twist:
An ending that defies expectation and adds a new twist can make for a memorable story, but please remember, I said twist, not gimmick. The gimmick, that which is utterly unexpected because there has not been even a telepathic hint of its possibility, risks totally blowing the suspension of disbelief and ruining all your previous hard work.
Those are just a few excerpts from On Writing Horror. If you are a horror writer, it's a great reference book that you'll want on your shelf.
The popularity of horror novels and stories attest to the fact that most of us love a scary story. They get our blood pumping, our adrenaline rushing, and bring out our most primal instinct: fear.
Here are a few things that make a story scary for me:
- The fear of what could happen
- The probability that it will happen
- Believability, even if the subject matter may seem unbelievable
- If the story is true