Publicizing a writer's event is something that is on my mind these days as I work as the publicity chair for the 94th Annual Missouri Writers' Guild conference, held in Cape Girardeau on April 3, 4, and 5. I am excited to be involved with this project as we are going to have some WONDERUL speakers, including WOW!'s very own editors--Angela Mackintosh and Annette Fix--as well as TV Writer Lee Goldberg, Simon and Schuster editor Kate Angelella, and Pulitizer Prize nominee Harvey Stanbrough.
It's also on my mind because as I become more involved with social networking, blogging, listservs, and email newsletters, I see several events such as book signings, writing classes, workshops, and conferences advertised every day. On Facebook, I am invited to several different events, and I wish I could attend them all but distance, time, and expense play a factor in my being able to attend.
So, how do you make your event stand out above the rest? How do you get more than just your family to your book signing? This is something I've been thinking about a lot lately, and so far I've come up with only a couple answers. I'm hoping some of you, Muffin readers, will have some more ideas.
Here's what I think:
1. You must offer something in return to your attendees for their time and money. One of my writing friends, Alice McGinty, who writes for children, often offers a craft and refreshments at her book signings. Her craft goes along with her books and makes people want to bring their children for an hour or two of entertainment by a children's author.
At the Missouri Writers' Guild Conference in Cape Girardeau, we are offering attendees, for the price of admission, at least one face-to-face meeting with an agent or editor. So, not only do conference attendees get a weekend of writing workshops and networking opportunities, they also get a chance to meet with a professional that they might not normally meet. Many authors have gotten published this way.
2. Another way to make your event stand out is for YOU to attend others' events. It's kind of like that old saying, "If I scratch your back, then you'll scratch mine." Be as supportive as you can of others' careers. You obviously can't attend everything that comes your way, but you can email friends about opportunities or include listings on your blog and so on.
3. And finally network, network, network. If people know you and respect you, they are more likely to attend something you are recommending.
Please share any other ideas you have!
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