Got A Minute? Get Some Marketing Tips!

By Jill Earl

Among the emails I receive inbox every Wednesday is ‘The Marketing Minute’, from marketing and publicity consultant, author and speaker Marcia Yudkin. After spending some time checking her site, I signed up for the free newsletter.

Why? I like the fact that when I read the information presented, my immediate response isn’t, “Hmm, I might be able to do that---someday.” Her nuggets of tips are easy to incorporate into your life, whether you’ve just stepped into the writing biz or you’re an old hand at it.

And it only takes a minute.

Recently, the ‘Create Entry Points’ email asked whether your material--website, book, or whatever--could be easily read by a first-time visitor or would that visitor have to have some familiarity with your work to understand what’s presented. Ms. Yudkin then offers suggestions on how to make your material accessible to all.

In another email, Ms. Yudkin used one of the newsletter’s subscribers as an example of imaginative marketing. In ‘Inject Fun into Fundraising’, subscriber Carolyn created Perley, a church mouse that keeps his church’s congregation up-to-date on the happenings of ‘their’ church through fundraising letters. As a result, Perley has a cookbook, offers various children’s activities on his webpage, and has another book on the way, co-authored with Carolyn.

There are also articles, publicity tips and other information to help you make the most of your marketing efforts.

See it all for yourself at http://www.yudkin.com/marketing.htm.

Go on, take a minute. Your marketing's worth it.