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Friday, September 14, 2007

Online Book Publicity Workshop

Hey all,

Just had to share this with you. Sounds like a wonderful workshop. Now, if I only had a book ready:--)

Online Book Publicity Workshop by Sandra Beckwith

Got a book coming out you want to hype? Has your publisher’s publicist moved on to other projects? Do you have a book in stores that you know deserves more media attention than it’s getting? Are you working on a proposal that would benefit from a better understanding of what you can do to promote your book? You need “Book Publicity 101: How to Build Book Buzz,” or “Book Publicity 101 for Self-Published Authors: How to Build Book Buzz,” dynamic online courses taught by a veteran publicist and author.

Both classes are offered October 1-26, 2007, and taught in a forum format, with lessons and homework assignments posted online in a private, password-protected forum. The highly-interactive courses cover:
· How to create a book publicity blueprint you’ll be excited about
· The single secret most authors don’t know about generating ongoing media exposure
· The most effective and cost-efficient publicity tactics
· How to generate buzz online using virtual book tours and other
· techniques
· Radio and TV producer hot buttons
· How to bring an energizing new level of creativity to your publicity efforts

The course for self-published authors also shows how to announce your book to the press and other key audiences professionally and successfully.

Students receive instructional materials and resources and complete weekly assignments that help them discover how easy it is to create book buzz. Student interaction on the forum enhances the learning experience by offering fresh perspectives and new ideas for all participants while instructor guidance and input takes your work to the next level. A free-for-all Q&A corner lets students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.

The class is taught by Sandra Beckwith, a recovering award-winning publicist; publisher of the free e-newsletter Build Book Buzz (subscribe at; and the author of three books, including two on publicity topics. She has publicized many books.

Registration is $149 and is limited to 20 students; deadline for registration is September 28, 2007.

To register for the original course, go to

To register for the course tailored to the needs of self-published authors, go to

Please send course inquiries to Beckwith at

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