7 Tips to Make Blog Tours Work for You
1. When you schedule blogs, make sure that you find blogs from different groups of writers. For example, if you only do blogs where all the writers are friends, in the same critique group, or with the same publisher, then you won't be reaching a new audience.
2. Try to find blogs that aren’t just WRITERS talking about books and writing. Some of these type are great, but you want to have different types of blogs. For example, if your book has a main character who is a foodie, see if you can get on a couple foodie blogs, too.
3. Don't offer a giveaway of your book on every stop--do a couple of giveaways of your book. But you can offer other giveaways like journals, editing, swag with your book cover, etc. This drives people to the blog, but encourages them to buy your book instead of waiting to see if they win it.
4. Do different types of posts: write a guest post directed to that blog audience, do an interview, ask for a review.
5. Schedule the blog tour soon after your book is OUT (or the release month – some say before the book is out, if it can be ordered ahead of time)! That way, people can go buy the book right away.
6. Try to schedule 3 or 4 stops a week--the weekends are the worst because people are TOO busy. You could tour for one month or two. You should start scheduling well before you want to appear--bloggers fill up.
7. Follow up with everyone who left a comment on a post you did. Not only should you respond to comments on the blog where you appeared, but you can also visit readers’ blogs or websites if they leave a link in their comment.
Some of these will take a little bit of time and effort, but so does a blog tour. And you want it to be as profitable as possible. Happy touring!
Margo L. Dill, children's author
WOW! editor, instructor, columnist, and social media manager http://www.wow-womenonwriting.com/WOWclasses.html
photo above by enokson on Flickr.com