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Friday, August 08, 2014


Blogging – The TOP 2 Blog Post and Article Formats

by Karen Cioffi

It’s a content marketing fact: Blogging is one of the most effective authority building, persuasive, and money-making marketing strategies.

This being the case, it means you need to regularly post content to your blog. It may be multiple times a day, once a day, three-times a week, once a week, or once a month.

No matter what, you need to post to your blog on a regular basis. While I did put ‘once a month’ in the list, to blog effectively you should be blogging more than that. Conservatively speaking, once a week is the minimum.

But, suppose you’re motivated and want to post to your blog three or more times a week. What do you write about? What blog formats can you use? How do you keep it up?

The Top 2 Blog Post and Article Formats

To make life easier, there are certain blog post formats or templates that you can use. Kind of like a fill in the blanks template. These templates will give you quick to follow guidelines and make the writing process quicker and easier. So, let’s get to it. Here are the two most popular blog post formats:

1. The How-to Blog Post

The how-to post is about providing instructions or steps to explain to the reader how to do something and people love them. The post should answer your readers’ question or provide the solution to his problem. In other words, as with all your posts, it should be informative and helpful.

The writing process is standard: address the target audience and note the problem (the introduction); give the solution (this is the body of your post), give the conclusion.

Aside from your post title, the introduction is where you will turn your readers’ attention to interest. This section will motivate the reader to read on.

2. The List-based Blog Post

The list-based format is simply providing a list of things. It may be “10 Steps to a Lighter You.” It may be “5 of the Most Important Opt-in Words There Are.” You get the idea. Choice your topic, create your title, and list the advice or tips.

This post format is another one that people love. It’s easy to read and easy to follow. And, if you scan the articles you read, like me, it’s easy to pick out the information pertinent to you.

When writing in the list-based format, strive for organization, sequencing, clarity, and use bullet points or numbered sequencing. Make sure that each step flows into the next logically. You always want to keep it simple for the reader.

Tip: Bullet points should be used when the information within each point has little text. Numbered paragraphs should be used when the points have more text. This article is an example of the need for numbered paragraphs.

Create a ‘how to’ or ‘list’ blog post and see how it makes a difference in your traffic and engagement! (Do be sure you have great content and a killer title.)


Karen Cioffi is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and manages Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.

Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.

In addition to this, Karen’s website, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012.

Join Karen Cioffi's upcoming online class! CREATE AND BUILD YOUR AUTHOR-WRITER ONLINE PLATFORM: Website Creation to Beyond Book/Product Sales starts on Monday, September 1, 2014. Click here for details and enrollment.

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Blogger Margo Dill said...

Karen, thanks for these tips. These are great ideas, and I will be sharing this with my group blog, the Lit Ladies!

8:33 AM  
Blogger Karen Cioffi-Ventrice said...

Margo, I'm glad the post has helpful tips. Using blog formats really does help. And, thanks a bunch for sharing it!

5:10 PM  

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