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Saturday, August 22, 2009


Ready to be Red Hot?

Sometimes I feel like some of my questions about book marketing are too stupid to ask. Is Twitter a toy or a marketing tool? What exactly does 2.0 mean? How do I transform my in-person writing class into a telephone seminar? Finally, someone has peeked inside my head gathered all my stupid questions and answered them in a book!

I enjoyed Penny C. Sansevieri’s Red Hot Internet Publicity from the moment I opened it. The table of contents for this 279 page book is five pages long—each chapter is divided into multiple subsections making it easy to find the exact information you want. No more paging through chapters wondering what happened to that nugget of info you want to reread. And the information! Everything from avatars to autoresponders to ATL. Sansevieri manages to cover everything from the basics to complex marketing ideas without boring her reader or making them feel stupid. And because the book is divided into varying short sections: lists, quizzes, paragraphs, interviews, personal anecdotes you just seem to speed through it.

Not only do you get 200+ pages of information but the book is also peppered with web addresses for real-live examples of the subjects she’s talking about. Because isn’t the first rule of writing to show, not tell? She also isn’t selfish about giving lists of books, websites, blogs and online communties she thinks would help her readers. This book isn’t just for passive reading—you’ll be writing notes in the margins, highlighting, making lists.

So often I read books once and then pass them on to friends but not Red Hot Internet Publicity. It’s earned a spot on my permanent shelf right next to Strunk and White. I feel it can be useful to all types of writers: bloggers, wanna-be authors, and even those with several books under their belt. Sansevieri didn’t just answer my questions, she told me things I didn’t even realize I needed to know. It’s a book you’ll refer to again and again. I want all my friends to read it. But they need to get their own copy—I’m keeping mine!

Bio: Penny C. Sansevieri is the CEO and founder of Author Marketing Experts, Inc. and The Virtual Author Tour ( ). She is an expert on book marketing and was featured in 20 Questions column in the August issue of WOW! Women on Writing.

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