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Saturday, September 27, 2008

 

Publishers Go Green and Give Away Free Digital Magazine Subscriptions

Did you know that 12 billion magazines are published in the U.S. each year? That's a lot of paper. And although many magazine publishers put out both print and digital editions, the majority of consumers haven't made the switch to digital. Why? Many readers aren't aware they exist.

That's why Zinio, the digital magazine vendor, has launched GoReadGreen.com, a website that gives away FREE digital magazine subscriptions to build digital awareness. More than 200 publishers, including Hachette, Wenner Media, and Reader's Digest, have stepped up to the plate to support the initiative. You can subscribe to quality magazines such as Parenting, Saveur, Elle, and Blackbook, for example. There's also Playboy and Penthouse, which have already done well in the digital edition market. (Hmm...I can't imagine why. LOL.)

Here's how it works: Participants can select one FREE One-Year Subscription to the magazine of their choice in Zinio's media-rich format. In addition, when you purchase other publications through the site, a portion of the proceeds from the sales will be used to purchase eco unit credits, to buy more trees. Simple as that.

Personally, I think it's great. Digital editions are delivered faster, are interactive, and save the environment. Reading green rocks! Check it out: www.goreadgreen.com

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